This is a guest post by Design Pickle. Enjoy!
Design Pickle on a rock tour means we have music on the brain these days. Which is great, because the music industry serves up a multitude of lessons marketers can use to improve their business. Today we explore audience targeting – what it looks like when it’s done well, different approaches to targeting, and even how not to do it. The music industry provides us a fantastic setting, specifically movies about music, to see these targeting lessons in action. Let’s rock!
Remember the movie “La Bamba” with Lou Diamond Philips playing Richie Valens? Of course you do. Remember the scene in the movie where Richie and his band are playing at a venue…behind a fence…getting beer bottles thrown at them…obviously in the wrong place?
This is a guest post by Sixth Division. If you want to learn more about our process for creating funnels, feel free to check out our latest eBook. You can download The 7 Step System for Creating Killer Funnels That Work in Any Industry for free on our website here.
Putting together a killer funnel is crucial to any modern business.
Unfortunately, it can be very difficult to build funnels that are both reliable and are capable of scaling. After all, the end goal of a funnel is to create predictability in a business.
It’s important to recognize that there is a big difference between a funnel that works, and funnel that converts.
A funnel that works means that it functions as designed 100% of the time. A funnel that converts means that it produces the necessary return on investment.
This is a guest post by Todd Brown. To learn the rest of Todd’s system for engineering your own big money, evergreen customer-generating marketing campaign, go here.
“How do I know what things to say and in what order to say them in my marketing funnel?”
It’s a question I’m asked at least once a week.
And, while I can’t give you specifics, since each niche, market, product, service, etc., is different, I can tell you a simple way to think about the construction of your marketing funnel message.
I call it, simply…
“The Prosecutors Method of
Marketing Funnel Construction”
As a fan of real crime stories and high-profile court cases, I’ve always enjoyed watching a good prosecutor in action.
Here’s some insider advice on high-risk payments and ClickFunnels.
Launching a new e-business is an exciting milestone in an entrepreneur’s career.
Keep in mind, if you sell certain products such as continuity programs, instant downloads, member access, nutraceuticals, dietary supplements, weight loss products, and skin care, or engage in certain business practices like multi-level, affiliate marketing, moderate chargeback models, or trial sales, you may find yourself stonewalled by a payment processor.
Simply put, you can seemingly have everything in place, yet fail to launch your business on time, or at all, because you can’t find a payment provider who will partner with you to accept credit cards.
You may have been turned down by a payment aggregator, like PayPal, Braintree or Stripe, or you may feel they are not a good fit for your business.
If you’re a Coach, Consultant or Marketer – pay attention.
In this Case Study, I’ve outlined the entire process from strategizing & building the right sales funnel for your business, writing converting copy that resonates with your target audience, running Facebook Ads, making sales for your coaching business and everything in between.
After spending the last few years running different campaigns and building a bunch of funnels in multiple niches, I wanted to share the best things I’ve discovered to help you maximize your own sales funnel and grow your business.
And there’s no better way to do that then break down a proven,
Now you might think that this is going to be about list segregation, or body copy or another Top 100 subject lines swipe file.
Nope, this is about the Gmail Promotions Tab, because:
“In 3 tests to 3 separate lists and 3 separate niches, getting your email to the Primary Tab in Gmail raised open rates on average over the course of 30 days of email sent, by 8% to 10%; when, each time any email went to the Primary tab rather than the Gmail Promotions tab!”
And Gmail themselves have said:
“Don’t game the Promotions tab, if you are there, you belong there…”
But that does not mean you have to do things that businesses that belong in the Gmail Promotions tab do- Do you?
When it comes to marketing live events using Facebook and Clickfunnels I have learnt so much over the last few years, what works, what DOESN’T (oh that was expensive) and how to make sure that you get the best possible outcome.
The major takeaways I have had is that combining these three things has allowed me to generate some pretty powerful results, like spending $400 in ads to generate over $40,000 in front end sales at an event or helping a client generate more leads in a day for his event than he had in the last 6 months.
Why Do Live Events?
Let’s start at the beginning, why should we do live events, let alone market them?
Marketo published an awesome guide on event marketing,
I’m not going to lie…
Converting cold traffic into profit is hard.
But, if you have an awesome funnel and you plan your ad campaigns effectively with a funnel ROI calculator, you can advertise with confidence and seriously change the economics of your business.
More about this in just a second.
Webinar funnels are one of the 7 main online sales funnels that I use in my business and in my clients’ businesses to convert cold traffic into profit.
Here’s what a standard webinar funnel looks like:
To profit from cold traffic, you need to understand the ‘optimization metrics’ involved in your funnel.
Optimization metrics are the ‘micro’ metrics that you can optimize to increase your overall ‘macro’