Paid advertising can be a quick win for businesses to drive traffic to their website and generate leads from.
However, it can also be very costly if not setup or optimized correctly.
Never fear, though, I am here as always to guide you through the process.
Whether you are already running paid ad campaigns now or are planning to, it is important to make sure you are getting a good return from your ad spend.
I was actually speaking to an old friend of mine the other week who said he had started his own ad campaign for his secured loans business and asked if I could cast my eyes over it.
When I did, I was slightly surprised to see that the leads he was generating weren’t relevant.
Native advertising is a concept so hot right now, that you need sunglasses in order to be cool enough to deal with it. All jokes aside, native advertising is where you want to spend those hard earned ad dollars in many different cases.
If you aren’t exactly familiar with native advertising, or would prefer reading a bit more about it before opening up your wallet, you’re in luck. I recently wrote about the five most common misconceptions marketers have about native advertising.
Alright, let’s go!
Now that you’ve familiarized yourself with native advertising and understand the basics of it,
Since the dawn of online advertising, one platform has been a clear number one choice – Google AdWords. With billions of search results delivered every day and hundreds of millions of users, you can rest assured your advertisement will reach your audience perfectly.
With new competitors entering the market of online advertising all the time, and existing competitors such as Facebook and Bing strengthening their foothold in the business, Google has lost some foothold.
However, with most of their revenue coming from their advertising business, you can be sure the multi-billion dollar search giant will fight for every inch of the way. And they seem to be holding their ground extremely well, as they still continue to grow their advertising numbers steadily.
This beginner’s introduction to advertising on AdWords is an effective and enlightening read that won’t take you the whole day to understand and the whole night to implement.
Facebook, that behemoth that employers and bosses around the world hate for the lack of their employees’ efficiency during work hours, and the familiar network we all use to stalk our friends and neighbours.
In the recent years, however, Facebook has shown a completely new side of itself, with the advertising numbers in massive rise and new features such as video advertisements being rolled out on a near weekly pace.
But why would you want to advertise in a place where everyone else is already advertising?
Isn’t that a waste of money, since all your competitors are there already?
Well, no it’s not, and no they aren’t.
With over 1.4 billion users and more than 900 million visits daily, there’s plenty of people to advertise to. And besides,
YouTube has more than a billion registered users who generate billions of views by watching hundreds of millions of hours of videos on YouTube. And that’s per day.
Many people have experienced far better results with YouTube than traditional forms of search and social media advertising, due to higher initial costs and less competition on the platform.
Of course, you can avoid the initial costs completely by making the video advertisement yourself, but many companies go with a freelancer or video company to start with a foot up in the competition.
But how can you get started with YouTube advertising if you’ve never advertised before?
The Beginning – Creating A Video
When you start out with YouTube advertising, the very first thing you’re going to need is well,