The Mechanics Behind A Free Plus Shipping Funnel

The Mechanics Behind A Free Plus Shipping Funnel
Strategies March 15, 2017 5 Comments

Sales Funnels are powerful mediums that not only turn your visitors into customers, but they also have the potential to CREATE customers out of visitors specially those who just clicked your ads out of curiosity. There are many approaches to create winning sales funnel and many strategies to optimise it as much as there are many types of funnels.

All these sales funnels, if built around data and executed properly, are valuable tools that maximizes ROI and bring in the profit. One such type of funnel is a free plus shipping funnel.

A free plus shipping funnel is basically founded on the premise that since a customer got something for free with complimentary shipping to boot, they are justified to purchase something else to maximize the since they got something for free!

Why They Work So Well

The key word here is FREE. And who doesn’t want a free cool product, right?

Add to that the lure of free shipping and your ship is ready to sail! And while they are at it, the lure of a free shipping cost offer has the potential to convince them into availing upsells. Not only did you get your ROI, but you profited from it as well!

Just because you offered a product for FREE.

Where The Customers Are

Of course, your sales funnel won’t see the light of day without proper promotion or advertising. And most free plus shipping funnels thrive through advertising on social media networks like Facebook. Paid Advertising on social media channels like Facebook lets you acquire a lot of customers quickly and into your email list for marketing purposes. Why? Because most customers use social media channels as their virtual hangouts. It’s where they talk to friends, catch up on news, post their status updates, etc.

If you’re already a pro at creating and building free plus shipping funnels, there still may be something to learn here. Reviewing and touching bases with what you know is always useful. If you’re still a beginner, then this guide will teach you the basics and everything you should know about building and running a successful free plus shipping funnel.

Find A Product To Give Away

The first step is to find a product cheap enough to make a breakeven on cost of goods + ad spend + shipping. But hold your horses! This part needs some careful thinking and considering.

Consider the following key points in picking out a product:

  • Fits right in to your niche. This category should be a no-brainer. Of course it has to be something related to your funnel’s niche.
  • It’s something small. This is important because you’ll also be shouldering the shipping cost for the item.
  • It’s something that people buy in bulk.
  • It’s cheap to acquire. This is something you should consider since you’ll be giving it away and you’ll have to acquire it in bulk.
  • It’s something that potentially costs more when bought in retail stores.
  • It’s something that you can get from the manufacturers themselves. The reason for this is so you can add your own brand to it, as compared to buying it from distributors.
  • It is something easily identifiable and is widely known in the market.
  • It has mass appeal to your market.

Let’s say your target market consists of women in their 20’s to 40’s, who are always out for work, for social events, to hang out with friends, etc. What’s the one thing they might need? It can be something they will want to use everyday, like makeup.

And for most ladies on the go, they’ll want something that has everything they need and that will not potentially bulk up their bags. A good product to consider in your free plus shipping funnel is a makeup kit if you take all those points into consideration.

Create A 2-Step Order From

The next thing you have to do is to start creating your funnel and optimising your Order Page into a setup that has a high conversion rate. In this case, a 2 -step order form. Now, you may think that an order form with more than one step is a deterrent to converting your traffic, but it really is powerful.

Consider seeing a form with fields your shipping information, your credit card and billing information. Not only will your visitors be put off, they’ll find the form too long and may exit your funnel straight away. But with a 2-step order form, you only halve the form and still get to convert your traffic because you change your visitors’ perception. Not too mention, a 2-step order looks clean and organized as opposed to a form with too many fields.

clickfunnels-2steporderform

ClickFunnels lets you easily add a 2-step order form element to your order page! It’s as simple as logging in to your ClickFunnels account > your sales funnel > order page > add 2-step Order element. Just a few clicks and you’re done!

clickfunnels-2steporderform2

After adding the 2-step order form to your order page, all you have to do is to edit accordingly.

1st One-Click Upsell

Your 1st One-Click Upsell is an offer similar to the one you will be giving out for free or it could be that plus something that will give it more value.

Let’s go back to your free plus shipping makeup kit. Your first upsell is another makeup kit, but it will be for a cost of course. It could be the exact same makeup kit you’re giving away free plus shipping or it could be a variation of that makeup kit for a party look, natural look, etc for a cost of $10. Package it into something your customer will potentially want to buy and price it competitively to promote how more affordable it is when compared to its retail price and you have a product worthy of an upsell.

2nd One-Click Upsell

Now this part is where the real profit will come in. Your 2nd one-click upsell should be something of real value, say a complete makeup kit complimentary to your initial offer plus a monthly membership packed with benefits that will surely interest your customer!

Now this part is where the real profit will come in. Your 2nd one-click upsell should be something of real value, say a complete makeup brush set to complement your makeup kits plus a 7-day free into a  $49/month program. This program could be anywhere from a curated box of cosmetics and skincare to a members only club where beauty tips, tricks and guides plus discounts await members.

If you’re looking to add upsells to your sales funnel, ClickFunnels is a great tool that lets you easily add upsell pages to your sales funnel with just a few clicks. All you have to do is to login to your ClickFunnels account > Sales Funnel > Click Add New Step > Enter the information asked > Click Create Funnel Step.

clickfunnels-newfunnelstep

Choose your template. In our case it’s Sales > One-Click Upsell.

clickfunnels-oneclickupsell1

You can choose from the various templates available and edit to align to your whole sales funnel.

clickfunnels-oneclickupsell2

What’s Next?

It is important to provide offers that is of great value to the customers and something they will want to avail of for fear of missing out.

While the examples above make good products to offer in your funnel, always consider your niche and your target market. Always consider their needs and wants and what problems they want to solve and what YOU can offer to solve those problems or satisfy their wants.

Remember that the goal of the funnel is to build up recurring revenue products.

Have you hear of free plus shipping funnels before?

Have you built funnels like this?

Share your experiences and tips in the comments below!

Written by Stephen Esketzis

Stephen Esketzis is Head Of Content Marketing at Clickfunnels. He is known as the 'Sales Funnel Architect' and is a specialist at using paid traffic to generate highly profitable sales funnels. You can also listen to his podcast 'Marketing on The Move' and look him up on Facebook.

  • Hi Stephen,

    1. What tips do you have for choosing and pricing the bump product, compared to the Free Product & cost of shipping?

    2. As the 1st UpSell I’m trying to sell the product developed by a partner of mine, but related to my funnel niche. So it’s a product under a different brand (lower in value) than the one who made the free product. Have you guys tried something like this?

    • It is important to provide offers that is of great value to the customers and something they will want to avail of for fear of missing out.

  • xandy

    I have been using click funnels for a client. I am a professional designer of 35+ years of experience. IMHO, if you can’t fit your design into THEIR templates, then just forget about good design. Their controls are awful, you cannot control leading of type (KEY to easy readability) and all other good design controls are lacking in this miserable software.

  • Bob Dorris

    Hi Stephen – am I mistaken, or is this article contradicting itself? A Free plus shipping offer and 2 Step Optin both charge for the shipping, but you say the customer gets free shipping a couple times in the blog (ex: “customer got something for free with complimentary shipping to boot” )

  • Marc de Groot

    Is there any way to use a different kind of payment method other then credit card in the Two Step order form? I love the system, but here in the Netherlands most people simply don’t own credit cards.

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