Jonathan David Lewis, author of Brand Vs.Wild talks about building resilient brands for harsh business environments. He reveals what you need to do if your business is stalled, stuck or stale.
- [3:00] Is branding important?
- [7:00] Savagery in Business?
- [12:30] Brand hacks to face the wild in business.
“I get asked a lot why is branding important? I would say is your reputation important?”