There is one surefire way you can succeed in business in the long term. And that is to ensure that your landing pages are converting. If you can consistently spend $1 and make $2 or $5 or even $10 or more, then you have a profitable offer you can scale. However, when your landing pages aren’t converting, it’s like throwing money into a fire. It just keeps burning and burning and burning.
So, how hard is it to build landing pages that convert? Or simply to increase conversions on existing landing pages? Is it really that complex or convoluted? Or, is it simple and straightforward? We’ve all watched people like Russell Brunson quickly build out a funnel in under an hour that goes on to become wildly profitable. But can anyone do it?
Traffic is the lifeblood of business. Like it or not, you need to drive traffic to survive. You also need traffic to thrive. And if you want to make money online, thriving is what you need to do. But like most entrepreneurs, you’ve likely struggled with driving traffic to your sales funnels and your offers. Clearly, it’s not easy. With so many traffic-driving strategies, it can certainly feel overwhelming.
If this problem hasn’t plagued you yet, then you’re likely fresh to the scene. If you’re not, and traffic arrives in leaps and bounds, then a BIG congratulations is in order. You’re obviously doing something right. The cool thing about traffic is that it often leads to sales. Not always. But often. If you’ve optimized your funnels, the copy, the up-sells and down-sells, the one-time offers,
Business is a struggle. We’re constantly vying to stay in-the-know with all the parts and pieces it takes to build and scale out our companies. There’s a lot to absorb and even more to manage on a day-to-day basis. For most entrepreneurs, it’s overwhelming to say the least. Especially at the outset. Who has the time or the resources to be able to do it all on their own, and to do it successfully?
Of course, the key to success in business isn’t just about what you sell, but how you sell it. It’s about automation. The more we can automate different aspects of our businesses, the faster we can scale (while also keeping our sanity). To that end, sales funnels offer a resplendent haven for those that are looking to escape the proverbial 9-to-5 hustle and bustle.