“Our typical reaction to scarcity hinders our ability to think.” — Robert B. Cialdini
Two of the single most important concepts in business are urgency and scarcity. How you interweave the two into your sales funnels might just make the difference between success and failure. Of course, you need to ensure you have a good hook, story and offer. But if you really want to exponentiate your results, you need to find ways to incorporate urgency and scarcity into your funnels.
However, you want to avoid fake urgency and fake scarcity. Most people know the difference. And by trying to trick or dupe your prospects, you’re not going to help your cause for increased sales and conversions. You’ll just end up wondering what’s wrong with your funnels and why they’re not converting.
One of the single most important concepts in business is the sales funnel. Sales funnels can increase your income online by automating your business. They offer a path of least resistance to growing and scaling your business on autopilot. But after spending time with some of the world’s best marketers, I can tell you with near certainty, not only how sales funnels will allow you to make more money online, but which specific funnels you should implement.
Now, if you’re anything like me, you might be averse to certain funnels. For example, I’m not at all an e-commerce guy, but I do know that free-plus-shipping funnels are absolutely crushing it. In fact, just this past week, while attending the Closing Table Mastermind with Perry Belcher and Roland Frasier, I gained more insight into the alluring “tripwire”
At the heart of any good sales funnel is a high-converting landing page. As the gateway into any funnel, the landing page (or squeeze page, as it’s often called) is your opportunity to hook your prospects in, enticing them to move forward. Well-designed landing pages often lead to epic conversions. When they’re not, they lead to frustration and defeat. So, the big question that most people have is, how do you increase landing page conversions?
How do you design landing pages that lure prospects in with sizzling headlines and irresistible offers? What are the primary strategies that lead to an inevitable increase in sales and conversions? And what are the potential pitfalls that you should avoid when designing and constructing, not only your landing pages, but your entire funnels as well?
Anyone who’s mildly interested in business needs to understand the concept of the sales funnel. But what are sales funnels and how do they work? In essence, they’re automated sales processes configured to increase sales and conversions. At the end of the day, sales funnels offer the path of least resistance and highest probability to growing and scaling a business fast, no matter the present size, industry or niche it’s in.
Sales funnels are also quite possibly one of the most important concepts in business. They help you sell on autopilot. They can take your company from zero to hero in lightning speed. Think weeks and months as opposed to years and decades. That’s how important they are. Thus, by understanding and wielding prowess over this single business concept, you can literally hop on your own personal rocket ship to the moon.
The ability to make money online fascinates every red-blooded human being on this planet. In fact, the mere thought of it certainly brings wild-eyed wonder and imagination to the mind. It conjures up thoughts of a life replete with leisure, comfort and free will to do what you want, when you want and where you want. The truth is that it’s a dream that lives on in the hearts and minds of people near and far.
However, we all know that this dream is often elusive. Making money online seems easy when internet marketers portray it. But we all know that’s far from the truth. Most of the people who’ve continuously tried and failed to generate any semblance of an income on the internet, have been met with more heartbreak and defeat than they have with untold riches.
There is one surefire way you can succeed in business in the long term. And that is to ensure that your landing pages are converting. If you can consistently spend $1 and make $2 or $5 or even $10 or more, then you have a profitable offer you can scale. However, when your landing pages aren’t converting, it’s like throwing money into a fire. It just keeps burning and burning and burning.
So, how hard is it to build landing pages that convert? Or simply to increase conversions on existing landing pages? Is it really that complex or convoluted? Or, is it simple and straightforward? We’ve all watched people like Russell Brunson quickly build out a funnel in under an hour that goes on to become wildly profitable. But can anyone do it?
Traffic is the lifeblood of business. Like it or not, you need to drive traffic to survive. You also need traffic to thrive. And if you want to make money online, thriving is what you need to do. But like most entrepreneurs, you’ve likely struggled with driving traffic to your sales funnels and your offers. Clearly, it’s not easy. With so many traffic-driving strategies, it can certainly feel overwhelming.
If this problem hasn’t plagued you yet, then you’re likely fresh to the scene. If you’re not, and traffic arrives in leaps and bounds, then a BIG congratulations is in order. You’re obviously doing something right. The cool thing about traffic is that it often leads to sales. Not always. But often. If you’ve optimized your funnels, the copy, the up-sells and down-sells, the one-time offers,
Business is a struggle. We’re constantly vying to stay in-the-know with all the parts and pieces it takes to build and scale out our companies. There’s a lot to absorb and even more to manage on a day-to-day basis. For most entrepreneurs, it’s overwhelming to say the least. Especially at the outset. Who has the time or the resources to be able to do it all on their own, and to do it successfully?
Of course, the key to success in business isn’t just about what you sell, but how you sell it. It’s about automation. The more we can automate different aspects of our businesses, the faster we can scale (while also keeping our sanity). To that end, sales funnels offer a resplendent haven for those that are looking to escape the proverbial 9-to-5 hustle and bustle.