Making a Great Blog Post For Your Funnel
…and how you can make it right on Clickfunnels!
Move over free + shipping show-offs, there’s a new dog in town, and it’s called – The Almighty Blog Post. Okay that might be a stretch, but it’s a strong competitor as a funnel entry point and should definitely be used in your marketing arsenal.
Today, I want to talk to you about how and why blog posts work SO WELL as entry points into your funnel. And I have some proof to back this up as well — one of my clients made $1 million dollars in about eight months, and 75% of the traffic came from blog posts!
Before we talk about blog posts, I want to outline two ways you can set up a blog post for a funnel entry point – WordPress or Clickfunnels.
If you plan to blog regularly (three times a week or more), WordPress will be easier. You can set up a subdomain like blog.yourdomain.com and write your blog posts there. The pros of this method are primarily SEO related. You’ll get more features to optimize your content plus an RSS feed that makes it easier for people to syndicate your content on feed readers. The cons are that you’ll need hosting and security and well…you’ll need to learn a new platform.
If you don’t want to blog regularly, but simply want a few pieces of amazing content as funnel bait, then you make them RIGHT on Clickfunnels (and I’ll show you how in the video here)! The pros of this method are that your stats will be easy to see right in your funnel dashboard, and you’ll be able to set up easy buttons, pop-ups, etc. The primary disadvantage is that you don’t get an RSS feed or the same categorizing and tagging features that WP offers.
Blog posts are so powerful because you are able to:
- Run cheaper ads (because it’s easier to get people to click and read, then give their email address). You can pixel all the readers and retarget them with your other ads.
- It establishes expertise.
- It’s easier to go viral because people love sharing stuff that makes them laugh or feel smart. Rarely do people share squeeze pages.
Okay, so now you need to decide….is your blog post going to be an SEO blog post or a viral blog post?
There are some differences.
An SEO type blog post is one that you write because you KNOW people are searching for something specific. A viral blog post is usually more quippy, maybe it’s controversial, and it’s highly shareable. Let me give you an example so it’s easier to understand.
You’re a weight loss expert. You use the keto method. So if someone is interested in keto, go to google and see what they type in.
When I type in Keto, I check the auto-fill.
And then, when I’m done, I go ALL the way to the bottom and look at related searches (these are usually less competitive). Now SEO is far more complicated than this, but for a beginner, it’ll suffice. Pick one of the related searches and click on it!
I keep doing this until:
- I find a longtail keyword I like
- I find a longtail keyword with baloney websites on the first page and I know I can write something BETTER
I settled on… how long in ketosis before weight loss
Now, let’s talk about a VIRAL post. While that title “might” go viral, it’s more likely something more opinionated or controversial will instead. My favorite method is to go to Facebook and search and look at posts that already have a lot of shares and likes.
I found one…and then another….
Clearly cancer and ketogenic diets are really hot. So I would try to figure out a viral angle I could write about that would leverage what’s already trending. And here’s a secret – if you have NO IDEA how the ketogenic diet and cancer are related, cheat.
Write the BEST round up post of your life. And call it “What 100 Experts are saying about the Ketogenic and its effect on Cancer cells”. And then you can go google diving for articles, read them, summarize them, and turn it into a blog post.
Okay, still with me? If you want to use SEO, this is a longer game – but a STABLE one. You can get hundreds of views every single day. This is my personal favorite way to use blog posts.
Viral content does well with paid ads. It can take off and get thousands and thousands of views really quickly with just a small ad budget.
Alrighty, once your blog post is written, it’s time to optimize it. You need BAIT. Something really compelling, and here’s where you need to decide:
Should I use the free lead magnet I use all the time?
Should I use a special “content upgrade” that’s DIRECTLY related to what they’re reading?
Sometimes that works better than just using your standard lead magnet. Because the viewer is already interested in a very specific topic, if you can create a PDF, a video, a course, a quiz, challenge, etc. that’s directly related, you’re more likely to get people to put their email address in.
If you’re using Clickfunnels for your blog post, this is going to be SUPER easy. About ⅓ of the page down, add an image of your lead magnet, and then under it, put an email address and a submit button (don’t forget to use FunnelScripts to make that call to action on the button AMAZING).
Add it again at the bottom of the page.
If you’re on WordPress, you’ll have to add a button that triggers a Clickfunnels Click to Pop element. Don’t bother putting an opt-in on a sidebar because most people view on mobile anyhow. Twice in the post (top and bottom) should suffice.
Pixel up that blog post and hit publish.
Some final notes for different social platforms:
- On Facebook, you’ll want to do a quick FB live summarizing your post, or you can set up a video ad.
- On Pinterest, you’ll want to make a vertical image 800×1200 pixels in dimension and pin the blog post on all the relevant boards and group boards you can.
- On Instagram, summarize your blog post and put the link in your bio or make it a super easy permalink so you can write it out in the captions (even though it’s not linkable, people can remember it easily)
- On LinkedIn, I recommend you rewrite the post and publish it natively on their platform. Create links to your opt-in.
If you’re really going for the SEO as a way to generate traffic for your funnels, you’ll want to head on over to Neil Patel’s site and read all his content because he’s the king of SEO!
With just a few pieces of great content, you can quickly and effectively establish yourself as an expert, and generate leads for your funnels every single day!