How to Make a Great Blog Post As the Entry Point To Your Funnel

How to Make a Great Blog Post As the Entry Point To Your Funnel
Guest Post Highlights August 4, 2017 7 Comments

…and how you can make it right on Clickfunnels!

Move over free + shipping show-offs, there’s a new dog in town, and it’s called – The Almighty Blog PostOkay that might be a stretch, but it’s a strong competitor as a funnel entry point and should definitely be used in your marketing arsenal.

Today, I want to talk to you about how and why blog posts work SO WELL as entry points into your funnel. And I have some proof to back this up as well — one of my clients made $1 million dollars in about eight months, and 75% of the traffic came from blog posts!

Before we talk about blog posts, I want to outline two ways you can set up a blog post for a funnel entry point – WordPress or Clickfunnels.

If you plan to blog regularly (three times a week or more), WordPress will be easier. You can set up a subdomain like blog.yourdomain.com and write your blog posts there. The pros of this method are primarily SEO related. You’ll get more features to optimize your content plus an RSS feed that makes it easier for people to syndicate your content on feed readers. The cons are that you’ll need hosting and security and well…you’ll need to learn a new platform.

If you don’t want to blog regularly, but simply want a few pieces of amazing content as funnel bait, then you make them RIGHT on Clickfunnels (and I’ll show you how in the video here)! The pros of this method are that your stats will be easy to see right in your funnel dashboard, and you’ll be able to set up easy buttons, pop-ups, etc. The primary disadvantage is that you don’t get an RSS feed or the same categorizing and tagging features that WP offers.

Blog posts are so powerful because you are able to:

  • Run cheaper ads (because it’s easier to get people to click and read, then give their email address). You can pixel all the readers and retarget them with your other ads.
  • It establishes expertise.
  • It’s easier to go viral because people love sharing stuff that makes them laugh or feel smart. Rarely do people share squeeze pages.

Okay, so now you need to decide….is your blog post going to be an SEO blog post or a viral blog post?

There are some differences.

An SEO type blog post is one that you write because you KNOW people are searching for something specific. A viral blog post is usually more quippy, maybe it’s controversial, and it’s highly shareable. Let me give you an example so it’s easier to understand.

You’re a weight loss expert. You use the keto method. So if someone is interested in keto, go to google and see what they type in.

When I type in Keto, I check the auto-fill.

And then, when I’m done, I go ALL the way to the bottom and look at related searches (these are usually less competitive). Now SEO is far more complicated than this, but for a beginner, it’ll suffice. Pick one of the related searches and click on it!

I keep doing this until:

  • I find a longtail keyword I like
  • I find a longtail keyword with baloney websites on the first page and I know I can write something BETTER

I settled on… how long in ketosis before weight loss

Now, let’s talk about a VIRAL post. While that title “might” go viral, it’s more likely something more opinionated or controversial will instead. My favorite method is to go to Facebook and search and look at posts that already have a lot of shares and likes.

I found one…and then another….

Clearly cancer and ketogenic diets are really hot. So I would try to figure out a viral angle I could write about that would leverage what’s already trending. And here’s a secret – if you have NO IDEA how the ketogenic diet and cancer are related, cheat.

Yes, cheat.

Write the BEST round up post of your life. And call it “What 100 Experts are saying about the Ketogenic and its effect on Cancer cells”. And then you can go google diving for articles, read them, summarize them, and turn it into a blog post.

Okay, still with me? If you want to use SEO, this is a longer game – but a STABLE one. You can get hundreds of views every single day. This is my personal favorite way to use blog posts.

Viral content does well with paid ads. It can take off and get thousands and thousands of views really quickly with just a small ad budget.

Alrighty, once your blog post is written, it’s time to optimize it. You need BAIT. Something really compelling, and here’s where you need to decide:

Should I use the free lead magnet I use all the time?

Or

Should I use a special “content upgrade” that’s DIRECTLY related to what they’re reading?

Sometimes that works better than just using your standard lead magnet. Because the viewer is already interested in a very specific topic, if you can create a PDF, a video, a course, a quiz, challenge, etc. that’s directly related, you’re more likely to get people to put their email address in.

If you’re using Clickfunnels for your blog post, this is going to be SUPER easy. About ⅓ of the page down, add an image of your lead magnet, and then under it, put an email address and a submit button (don’t forget to use FunnelScripts to make that call to action on the button AMAZING).

Add it again at the bottom of the page.

If you’re on WordPress, you’ll have to add a button that triggers a Clickfunnels Click to Pop element. Don’t bother putting an opt-in on a sidebar because most people view on mobile anyhow. Twice in the post (top and bottom) should suffice.

Pixel up that blog post and hit publish.

Some final notes for different social platforms:

  • On Facebook, you’ll want to do a quick FB live summarizing your post, or you can set up a video ad.
  • On Pinterest, you’ll want to make a vertical image 800×1200 pixels in dimension and pin the blog post on all the relevant boards and group boards you can.
  • On Instagram, summarize your blog post and put the link in your bio or make it a super easy permalink so you can write it out in the captions (even though it’s not linkable, people can remember it easily)
  • On LinkedIn, I recommend you rewrite the post and publish it natively on their platform. Create links to your opt-in.

If you’re really going for the SEO as a way to generate traffic for your funnels, you’ll want to head on over to Neil Patel’s site and read all his content because he’s the king of SEO!

With just a few pieces of great content, you can quickly and effectively establish yourself as an expert, and generate leads for your funnels every single day!

Written by Julie Stoian

Julie Stoian is a bold and brutally honest Digital Marketing Consultant and Funnelhacker, making her mark on the Internet through powerful and profitable funnels, copy, and marketing advice. She’s inspired and equipped thousands of up and coming business owners with the skills and strategies they need to create, build, and grow profitable online businesses.

Julie started her journey to entrepreneurship as a blogger and writer, garnering the attention of media outlets like The New York Times and Washington Post with her no-holds-barred approach to social media. After a rocky divorce and unexpected pregnancy in 2014, she transformed her passion and love for internet marketing into a sustainable business that will hit 7-figures by the end of 2018. She’s also “famous” for placing 4th in Russell’s Expert Secrets Affiliate Race, and was the first female marketer to win the Dream Car from Clickfunnels.

She’s been featured on media outlets like Anderson LIVE, BBC World Have Your Say, and Rachel Ray, as well as numerous business and marketing podcasts and blogs such as Content Academy, Boss Moms, GoDaddy Garage Blog, and Funnelhacker Radio.

  • Na’Kole

    JULIE!!! This post is GOLD. Thank you so much for the knowledge!

    • Thank you. I love talking about blogging. It’s my old stomping grounds. 🙂

  • Excellent idea Julie! As always on point!

  • well_wisher

    Is this Dr.Axe a real doctor? The ad makes me cringe!

  • Linda Omura

    Julie, this is one of the most informative articles I have ever read. I can take it and directly apply all the principals. Love it!

  • Marylene Herady Montandon

    Thank you Julie! I just discovered you and I am already a fan!! I have been writing a blog for 5 years have had till 15k post read and ever never did anything to monetise it ! So ! I am going right away change my way to blog.

  • Susan Park

    WOW… Julie, that was AMAZING!! I’m so glad I joined your digital gangsta’ course… I don’t want to learn from anyone else 🙂 CLEARLY, blogging for SEO and blogging for virality are 2 different thing but people never talk about separating the 2, they only teach from an SEO perspective. You are one awesome Digital Marketing Gangsta’ <3

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