“Our typical reaction to scarcity hinders our ability to think.” — Robert B. Cialdini
Two of the single most important concepts in business are urgency and scarcity. How you interweave the two into your sales funnels might just make the difference between success and failure. Of course, you need to ensure you have a good hook, story and offer. But if you really want to exponentiate your results, you need to find ways to incorporate urgency and scarcity into your funnels.
However, you want to avoid fake urgency and fake scarcity. Most people know the difference. And by trying to trick or dupe your prospects, you’re not going to help your cause for increased sales and conversions. You’ll just end up wondering what’s wrong with your funnels and why they’re not converting.
There is one surefire way you can succeed in business in the long term. And that is to ensure that your landing pages are converting. If you can consistently spend $1 and make $2 or $5 or even $10 or more, then you have a profitable offer you can scale. However, when your landing pages aren’t converting, it’s like throwing money into a fire. It just keeps burning and burning and burning.
So, how hard is it to build landing pages that convert? Or simply to increase conversions on existing landing pages? Is it really that complex or convoluted? Or, is it simple and straightforward? We’ve all watched people like Russell Brunson quickly build out a funnel in under an hour that goes on to become wildly profitable. But can anyone do it?