There is one surefire way you can succeed in business in the long term. And that is to ensure that your landing pages are converting. If you can consistently spend $1 and make $2 or $5 or even $10 or more, then you have a profitable offer you can scale. However, when your landing pages aren’t converting, it’s like throwing money into a fire. It just keeps burning and burning and burning.
So, how hard is it to build landing pages that convert? Or simply to increase conversions on existing landing pages? Is it really that complex or convoluted? Or, is it simple and straightforward? We’ve all watched people like Russell Brunson quickly build out a funnel in under an hour that goes on to become wildly profitable. But can anyone do it?