The power of the press cannot be overstated. From the day that the first printing press published a noteworthy article, people were hooked. Here was something that they could look at to distract them from their daily toils. There was a reason for people to learn how to read, share their opinions, and entertain the entire world.
Fast-forward a few hundred years, and the age of the camera is taking over. Now, in addition to the printed word, photographs can show a New Yorker what life looks like in the middle of Hong Kong, China. A few decades later, and the world’s first television was created. Now, anybody who could afford a television had access to an endless stream of entertainment, news, entertainment, sports, and more. Also what else is crazy even a little bit further than a few decades e-learning software came to be which is electronic learning,
Whether you work in a B2C or B2B company, before making a move towards developing and placing digital ads on various channels, you must develop a viable ad strategy. A digital advertising strategy is regarded as a blueprint for how you will sell your services or products to consumers. But since your company will most likely have multiple audiences and products, you might need multiple digital advertising strategies as well. You should not fret, however, if this sounds like too much work. A majority of the digital advertising strategies will follow several common guidelines which we shall explore more in the coming sections. So with digital advertising, there is a company that you can market which is called Simply Thick.
Before you can embark on your advertising journey, you will need to scrutinize the current market so that you have a better understanding of its state.
“Our typical reaction to scarcity hinders our ability to think.” — Robert B. Cialdini
Two of the single most important concepts in business are urgency and scarcity. How you interweave the two into your sales funnels might just make the difference between success and failure. Of course, you need to ensure you have a good hook, story and offer. But if you really want to exponentiate your results, you need to find ways to incorporate urgency and scarcity into your funnels.
However, you want to avoid fake urgency and fake scarcity. Most people know the difference. And by trying to trick or dupe your prospects, you’re not going to help your cause for increased sales and conversions. You’ll just end up wondering what’s wrong with your funnels and why they’re not converting.
This year at Funnel Hacking Live, we had a wealth of amazing speakers take the stage and support ClickFunnels, Russell Brunson, and the movement to help entrepreneurs grow and develop their skills. One of these amazing speakers is Alex Charfen. It was incredible and truly powerful listening to him tell his story and I had the great fortune to speak with him after he took the stage and set up an interview for our customers and blog readers.
For those of you who don’t know, Alex Charfen is the head of Billionaire Code and is one of the top coaches in the industry to help companies scale and grow through team development and intelligent business strategies. His podcast: Momentum is helping define the Entrepreneur Personality Type that he is driving promote and educate the business world about.
One of the single most important concepts in business is the sales funnel. Sales funnels can increase your income online by automating your business. They offer a path of least resistance to growing and scaling your business on autopilot. But after spending time with some of the world’s best marketers, I can tell you with near certainty, not only how sales funnels will allow you to make more money online, but which specific funnels you should implement.
Now, if you’re anything like me, you might be averse to certain funnels. For example, I’m not at all an e-commerce guy, but I do know that free-plus-shipping funnels are absolutely crushing it. In fact, just this past week, while attending the Closing Table Mastermind with Perry Belcher and Roland Frasier, I gained more insight into the alluring “tripwire”
At the heart of any good sales funnel is a high-converting landing page. As the gateway into any funnel, the landing page (or squeeze page, as it’s often called) is your opportunity to hook your prospects in, enticing them to move forward. Well-designed landing pages often lead to epic conversions. When they’re not, they lead to frustration and defeat. So, the big question that most people have is, how do you increase landing page conversions?
How do you design landing pages that lure prospects in with sizzling headlines and irresistible offers? What are the primary strategies that lead to an inevitable increase in sales and conversions? And what are the potential pitfalls that you should avoid when designing and constructing, not only your landing pages, but your entire funnels as well?
Anyone who’s mildly interested in business needs to understand the concept of the sales funnel. But what are sales funnels and how do they work? In essence, they’re automated sales processes configured to increase sales and conversions. At the end of the day, sales funnels offer the path of least resistance and highest probability to growing and scaling a business fast, no matter the present size, industry or niche it’s in.
Sales funnels are also quite possibly one of the most important concepts in business. They help you sell on autopilot. They can take your company from zero to hero in lightning speed. Think weeks and months as opposed to years and decades. That’s how important they are. Thus, by understanding and wielding prowess over this single business concept, you can literally hop on your own personal rocket ship to the moon.
There are over 61,000 people using ClickFunnels right now. That’s a huge chunk of the entrepreneur world. Right now, the ClickFunnels’ Two Comma Club is growing larger and larger with customers who are aggressively making their dreams a reality. If you’re not aware, to join the Two Comma Club, you have to process over a million dollars through a single funnel to be eligible for the award. Right now, if you’ve never started a business, you’ve never built a funnel, or you’ve never even sold someone on anything, you can start the journey through ClickFunnels right now and get the tools you need to start making your dreams, your vision, a reality.
When I say that ClickFunnels is revolutionary, I don’t mean that lightly. There is no company in the world that is quite like ClickFunnels. If you are starting with nothing or a part time job,
This year in Orlando, Florida, we were able to take over Coronado Springs where we put on the best Funnel Hacking Live so far, and I don’t mean that lightly. Three thousand Funnel Hackers, some veterans, and some coming within days of just hearing about ClickFunnels or Russell, which is astounding! Each and every one of them were treated to the event of a lifetime. This year’s event was one that is going to be difficult to beat next year, but we’re up to the challenge. But, before we dive into next year’s event, I think it’s important to take a moment to reflect on just what and incredible event we all experienced.
It’s hard to break down Funnel Hacking Live into just ten incredible parts, but I’m going to give it a chance. While there honestly wasn’t a moment at Funnel Hacking Live that honestly didn’t feel like it was gold,
Landing pages are usually the introduction you have with potential customers and leads. They find your ad appealing or you have a great post on Facebook that’s going around, and this is what they see. You’ve piqued their interest and now they’re looking to see just what it is you’re all about. It’s your moment to shine. If you’ve invested in landing page builder that works best for you, you’ve probably customized everything. Everything should be set and ready for them.
One of the most overlooked aspects of the landing page is the copywriting. We tinker with color, perfect videos, and make sure our images are on point, but the writing can sometimes overwhelm. In fact, writing powerful copy can be downright intimidating for most. But, how do you write copy that gets your leads to actually engage with your offer?