When you are building a funnel, Russell has said it many times in his training… Pioneers get arrows in their backs. Find a market that has successful products in it then find your own position in that market. How about the male grooming market? Manscaped went on a journey to figure that out.
Dollar Shave Club, Gillette, and Schick sound like big enough names to mimic? What if you found a perfect carve out in that market to coexist and disrupt the marketplace? What if you found out that there is even a “trending” term in that market? Manscaped did just that. This article will walk you through how they “cut” their teeth in this market and how you can do the same thing in yours.
Welcome To Manscaped.Com Funnel Hack
Men’s below-the-belt grooming is a vast and virtually untapped industry.
There it was again.
That thing they kept mentioning, offhand.
All the online gurus talked about it.
Whether they were selling new traffic solutions, courses on how to create courses, techniques to make your email marketing better, or secrets to selling more physical products….
…they all kept referring to sales funnels.
As if we all had a sales funnel, in the first place.
Not 18 months ago.
And I had no idea how to create one.
That was the situation I was in, when a well-timed email appeared in my inbox.
It was a marketing email for the Six-Figure Funnel Formula,
Let’s talk about Information…
Tim Ferriss’ book titled, “Tools of Titans,” featured the founder of CD Baby, Derek Sivers.
Sivers quoted, “If [more] information was the answer, then we’d all be millionaires with perfect abs”…
While the quote is hilarious, it holds so much truth!
What if information was the key to earning more money in your Sales Funnels?
It turns out, we found that Active Users of ClickFunnels that have been around longer than a month typically make 41% more sales on their sales funnels when they incorporate a membership site with continuity. (Figures found with averages, results are not typical)
So are you an expert with something to teach? (if not, get Russell’s book “Expert Secrets” and find out how you can monetize on the simple information you have in your mind right now!)
Membership sites are a key component to engaging a community past the point of the sale,
A lot of people in our office toss out the word: FOMO
Honestly, I had no idea what it was that they were talking about. I kind of just grinned and nodded, trying to put the pieces together. Whenever Russell erupts in excitement and Dave starts shouting on one end of the office, someone would mutter under their breath:
“I got fomo…”
Working in an office with Russell Brunson, this came up all the time and when I finally got the nerves to ask someone, they said: “Korbin, are you serious? It’s ‘fear of missing out.’”
It clicked and it made complete sense now.
Going forward, it has been HELL hearing Russell and the others freaking out over new ideas, planned projects, and successes that we involved in. It’s powerful!
Black Friday is coming…the only time of year when it doesn’t look desperate to slash prices! If you’ve got funnels up and running, now’s the time (like TODAY) to create some kickin’ Black Friday specials.
Here are a couple ways to do it….
Get the PROMO script inside Funnel U
The Promo script allows you to create a special offer with a coupon code on your order forms. You can get inside the Funnel U members area where there is the code, plus a video training on how to insert it into your funnels! Then all you have to do is send out some emails with your coupon codes!
Create the “appearance” of sales with your order form text
A great way to add a Black Friday feel is to simply adjust the wording on the product description.
The webinar registration page is the most important page in your funnel. If people don’t feel that ache of curiosity, they won’t opt in, they won’t watch, and they won’t buy. Rather than leaving your webinar registration page to the end, make it the first thing you do!
Your webinar registration does not have to be complicated, and in fact – it’s one of the simplest and FASTEST pages to make. My recommendation is that you make the registration page FIRST, before anything else. By doing so you will have all the pieces you need to create the first half of your webinar.
Here are the three CRUCIAL pieces of info you need:
- Three Secrets
These are the three critical pieces of any webinar.
Have you ever wondered what the difference is between someone who is amazing at what they do vs. someone who is the best in the world? Most of us would settle for amazing right? After all, a very small minority of people will ever BE the actual best in the world at something, so why try.
Here’s why you should try….
The path to becoming the best in the world – even if you don’t reach that coveted status – the journey of trying will position you so far above the competition, you’ll never worry about wealth again.
I asked several of the #funnelhackers in our community – the ones who are the best in the world at what they do – what they think gets you there. I’m calling them Besters.
If any of you have read Expert Secrets, on page 167 – Russell confuses all of us teachers by suggesting we can’t teach during our webinars. What does he mean? How can you deliver valuable content to your audience, build trust, and make sales – and not teach?
Before we dig into what this actually means, it’s imperative that you’ve read the book. So stop what you’re doing and go get it, and then come back.
Awesome. You’re back.
The basic outline of the perfect webinar is this:
- Build rapport
- Take your prospect on a journey
- Break false beliefs and rebuild them using three secrets
- Create an irresistible offer (or stack)
- Sell it to them
All the details are in the book,
A vast majority of contemporary businesses are well aware of the fact that writing a blog can bring them substantial sales benefits. It seems like everyone has heard that B2B marketers who use blogs get almost 70% more leads than those that do not. In such circumstances, however, it becomes difficult for the brand to differentiate from its competitors.
It is not enough to simply write a blog anymore. You need to learn the advanced blogging strategies in order to attract potential consumers. That’s why in this article we are going to reveal 7 secrets for writing a business blog that converts leads.
How to Turn Your Blog into a Lead Generation Machine
Writing blog posts regularly is not easy but it is necessary to keep up with the latest market trends.
Before we tackle this topic, you should know – most funnels don’t work when you launch them. Even if you’re a pro, it may take two, three, four, or ten tries until you get it right (just ask Russell who had to change his funnel for Clickfunnels six times before it converted). People who don’t launch their funnel because they are trying to get it perfect are deluded. Seriously. You’ll never know if it’s perfect until you launch it anyway, so put it out there – even if it’s ugly, boring, or lame.
That said, once it’s out there, how are you able to troubleshoot where the issues are when they come up? Here are some of my top tips for deciphering where your funnel might be leaking.
The Landing Page
There’s a super easy way to know if your landing page is converting.