How to Create Black Friday Sales for Your Funnels

How to Create Black Friday Sales for Your Funnels
Funnel Strategy November 20, 2017 2 Comments

Black Friday is coming…the only time of year when it doesn’t look desperate to slash prices! If you’ve got funnels up and running, now’s the time (like TODAY) to create some kickin’ Black Friday specials.

Here are a couple ways to do it….

Get the PROMO script inside Funnel U

The Promo script allows you to create a special offer with a coupon code on your order forms. You can get inside the Funnel U members area where there is the code, plus a video training on how to insert it into your funnels! Then all you have to do is send out some emails with your coupon codes!

Create the “appearance” of sales with your order form text

A great way to add a Black Friday feel is to simply adjust the wording on the product description. You don’t actually have to lower the price, just add the wording of a sale. It’s like the furniture sales that have sales EVERY week, it’s just for a different holiday or event.

Create a new order form and re-route people

Some of you might have complicated funnels that can’t be disturbed. This has happened to me and my clients, so in the case of a Black Friday sale, we simply duplicate the order form, set it up as a new order form with the product special, and then all you have to do in your funnel is use the redirect override for the 24 or 48 hours you’re running the sale. Then you can set it back to normal. If you have a squeeze page and you want people to go to the Black Friday sale, the redirect is perfect for this. Having a separate order form also allows you to see the stats for your special.

Add a new product and price and set a timer

Another way to add a sale is to simply create a new product on your order form, and just add it to the existing order form. People will naturally choose the lower price and the regular products next to it will help anchor the idea in their head that it’s a sale! Then, add a date countdown timer on the order form to create urgency. You don’t actually have to expire the page by the way. Just remember to remove the product and the timer when the sale runs out.

Create an Exit-Pop that advertises a deal

You can do this on your sales pages, order forms, or even your website. Create an exit-pop that talks about your Black Friday special and then have them enter their email on the exit pop. The button should be set to submit form, and then redirect them (with the redirect override) to the order form or sales page with the sale. The reason you want to get peoples’ email is to send them a few follow-up emails about your Black Friday offers.

I’ve even seen this done where the product on the order form is set to $50, but when they try to exit the page, it asks them if they want 20% off and when they click yes, it sends them to a new order form with the reduced price.

What kind of crazy sales are you going to run?

Written by Julie Stoian

Julie Stoian is a bold and brutally honest Digital Marketing Consultant and Funnelhacker, making her mark on the Internet through powerful and profitable funnels, copy, and marketing advice. She's inspired and equipped thousands of up and coming business owners with the skills and strategies they need to create, build, and grow profitable online businesses. Julie started her journey to entrepreneurship as a blogger and writer, garnering the attention of media outlets like The New York Times and Washington Post with her no-holds-barred approach to social media. After a rocky divorce and unexpected pregnancy in 2014, she transformed her passion and love for internet marketing into a sustainable business that will hit 7-figures by the end of 2018. She's also "famous" for placing 4th in Russell's Expert Secrets Affiliate Race, and was the first female marketer to win the Dream Car from Clickfunnels. She's been featured on media outlets like Anderson LIVE, BBC World Have Your Say, and Rachel Ray, as well as numerous business and marketing podcasts and blogs such as Content Academy, Boss Moms, GoDaddy Garage Blog, and Funnelhacker Radio.

2 responses to “How to Create Black Friday Sales for Your Funnels”

  1. Great article Julie – thanks for sharing!

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