How to Make Sure Your Products Break Records on Launch Day
As any business owner will tell you, making sure the launching day of your product succeeds is almost always the most grueling part. Why? Because no one likes to see something they’ve poured their time, money, and effort into come to nothing.
So how do you ensure the opposite and launch your product to a new record-breaking opening?
Before you haphazardly start “aggressively taking action online,” the most important thing is to be strategic about your next steps. For one, remember to focus on your audience.
Whatever it is that you’re launching – whether it’s a website, brand, or product – you must keep in mind that it’s all about your audience.
When launching a new product, you have to increase your product’s visibility to your potential customers. Sometimes, that means moving your platform.
When Kay of Designer’s Consignment moved her business to only funnel driven resources, it resulted in a huge win for her business leading to a 2.6 times increase of her average sale. This multiplied her profit by 22 times which then grew her business to unprecedented heights—a feat she couldn’t have done had she stuck with her previous platform!
How did Kay know this was the right move? Her audience told her.
If you’re not attuned to your audience’s needs and desires, you will have a harder time getting them to spend their money. If your product is not of value to them, why should they bother?
How do you get around to focusing on your audience? Here are some ways to establish that irreplaceable connection with your customers while growing your market in the process.
Ask Your Audience And Listen For Challenges
With a community behind you, you should be able to determine what it is that they actually need. Seek out your audience and ask what they expect from you.
Customer retention can be a problem for companies. 54% of businesses say this is their number one challenge as a company, but only 14% consider customer experience ingrained in their business practices.
When you know exactly how to meet your audience’s needs, it will be easier for you to keep them around.
Check out forums and find out topics of discussion related to your product. Look for Facebook groups focused on businesses or industries similar to yours and join or create conversations. Conducting Facebook and Twitter polls on your page is an amazing way to pick the brains of your audience.
Connecting with your audience this way will help you gear your content or products towards their liking. As Econsultancy explains, “it’s easy for them to answer and it’s convenient for you to build your strategy around it.”
Market research is also a valuable endeavor for any new business. If you have a clear purpose for your market research, it will yield better results.
Decide on what you really need to know about your audience, and start from there. It will help you determine what needs to be prioritized, and what will make them support you.
Market research will also help your business grow. Having a better understanding of how your audience perceives the company will allow you to focus on more profitable ventures.
A successful company that employed market research to learn more about their customers is Lego. A four-year study on girls’ Lego play habits and what interested them was conducted.
The result? They launched a new line of toys in 2012 decked out in more vibrant colors and new packaging that appealed to girls more and encouraged them to play Lego.
Once you’ve found your focus, it should be easier to build your momentum from there. There’s no need to broaden your horizon unnecessarily after the said step. Instead, survey your audience about their expectations and match or exceed those, if possible.
Building your audience is hard, but once you’ve established your niche, it’s easier to do content marketing. If what you offer adds value to their lives, keeping them around will be effortless.
Make Them An Offer They Can’t Refuse
Special offers are what help convert your audience into leads. Do everything you can to take advantage of this.
Did you know that 84% of customers who use social media have larger budgets than those who don’t? Take advantage of this by reeling them in through an offer online.
These days, customers are more independent and almost always go online to research on or buy a product. Even sales people agree—57% say that consumers are less dependent on them these days.
Create attractive offers that are aligned with your brand or business. More importantly, these offers should be valuable to your audience. Make sure it’s in line with their needs or interests.
Did you know that 71% of companies make closing deals their top sales priority? So how can you close effectively? It’s by structuring an offer that your customers are sure to take you up on.
How do you create high-value offers? Make it personal and targeted. They have to be very relevant to your audience.
It should be something that addresses their desires or eases their situations. It can also be something that will give them a new experience that they wouldn’t want to miss out on.
You can try making your offer time-limited. This way, they will be encouraged to make a decision immediately—either to take advantage of it or lose out on a good opportunity. Include clear details about savings or a specific value that will entice them.
You can also create an offer based on what’s popular at the moment. If you can contribute something that’s related to what’s on trend, board that train and share that offer. Just make sure to update your offer once the trend has passed.
Hubspot notes that they offered a how-to guide on using Pinterest after it gained popularity among business owners marketers. That’s one way to take advantage of timing.
In addition, you have to make your call-to-action very apparent so that they will know what to do right off the bat. Make that sign-up sheet clear and make sure they can click on that button.
When you use offers the right way, you will see a growth in your audience or customer numbers. Promote your offers on other platforms like social media or email to expose it to an even larger base.
Pay Attention to Copywriting To Crush Your Product Launch!
There’s nothing like an awesome copy to rock your buyers off their seats so they start buying the moment you offer something for sale. Good copy is what will turn your audience into customers. What makes it different from content writing?
Copywriting must result in conversion; content writing doesn’t necessarily do that. It’s important to invest in learning the ropes to improve your connections with your audience and turn them into leads. Conversion makes you money!
How do you do that? You do that by focusing on your unique selling proposition. Craft your copy around this to show your audience that you understand their needs.
Provide them with the necessary information to show them your product’s value and why they should buy it. Make your objective clear and write headlines that sell.
Look out for poor grammar. Up to 59% of consumers will avoid doing business with companies that have grammar mistakes on their websites.
Write good headlines. 8 out of 10 people read headlines, but only 2 out of 10 will continue reading the rest. Make sure you reel them in right away with striking headlines.
Good copy can help you stand out in your industry.
Hiring a skilled copywriter will ensure that you get your brand’s message across. This person should have in-depth knowledge of your niche and a thorough understanding of your business goals.
The copywriter should also be familiar with writing for different platforms. You’ll be reaching out to audiences across different forms of media; you should find someone who will be comfortable with writing copy unique to each of them.
Want to do things your way? Learn copywriting yourself. There are a lot of books and online courses that will give you the leverage to write your own offers and posts.
There are different copywriting styles. Choose those that best suit your audience and your brand. Work around it and test which ones are the most effective.
This way, you’ll be able to keep your audience engaged. Use this opportunity to upsell or to make sure they keep coming around.
Build Sales Funnels That Convert Prospects To Customers
If you’ve never considered using sales funnels, now is the time to do it. Did you know that 44% of businesses don’t have landing pages? This means they lose out on prospects.
Create as many landing pages for sales funnels as you can. You can use this to help you achieve what you want out of marketing your product.
Using marketing automation tools like sales funnels to attract prospects will bring you a 451% increase in qualified leads.
It can either be getting customer emails or earning sales. What’s important is that you focus on your goal just as you would focus on your audience.
For starters, you should create a great landing page. Use your website to encourage your audience to sign up or subscribe for a valuable lead magnet. You can use this information as your direct line of communication with them.
After that, include an offer that they can immediately take advantage of—preferably something low ticket and not over $50. This is what you call tripwire and helps identify who are the certified buyers from your list so you know who to give your best marketing efforts to.
Once you’ve identified the buyers, you can then upsell or offer higher-ticket products from your arsenal.
With the basic structure of sales funnel laid down, how can you make sure that your sales funnel succeed? Simple. You just have to make it clear and easy for your audience to navigate and complete.
Don’t make them jump through hoops just to buy one item and don’t forget to explain how your product can address their need or desire. Moreover, cite testimonials and certifications that can help you earn their trust.
A brand that has succeeded in creating a sales funnel that leads to great conversions is Basecamp. This business launched a project management tool that companies can use to share tasks with their clients. It can also be used as cloud storage.
Basecamp was founded in 1999, and today, thousands of businesses are built with their help. They have over 100,000 paying customers to date.
They were able to grow their company not just by focusing on paid advertisements or social media platforms. Instead, they used their blog to engage their audience and share valuable content that contribute to their professional lives.
They also kept their sales funnel simple by putting a sign-up form on their website’s homepage.
Keep your audience in mind by not subjecting them to more than three or four steps to your funnel on the get-go. Otherwise, they would lose interest and think you’re just out to make a quick buck out of them.
At the same time, use this funnel to create even more interest in your audience. Engage them in ways that will help you remain connected to them.
These are just a few ways to keep your audience your focus and in the process, break records on your launching day.
Apply these and you won’t just get more conversions—you’ll have a rabid following of customers who appreciate the value you’re able to provide and are always ready to support your offerings!
If that’s not an amazing formula for success, I don’t know what is!