Grant Cardone had over 9,000 people at his 2nd annual 10X Growth Con in Las Vegas. Russell Brunson spoke from stage and his $3 Million in 90 minutes has become a legend. In this episode, Dave talks about how investing in yourself and investing in others will help bring you to the next level.
“Those people who spend the most, get the most.” – If you are struggling trying to sell something at a certain price point, it is probably because you have never paid that price point.
“If you play your cards right, you could find yourself in a situation among some of the most powerful people in your industry.”
Speaker 1: 00:00 Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here is your host, Dave Woodward.
Speaker 2: 00:17 Everybody. Wow. Just had a crazy, crazy couple of weeks here, a lot of travel, and I want to talk to you about some of the couple of events and things that have been out and the things that I’ve learned. So first one I want to talk to you guys about is grant Cardone [inaudible]. Russell’s done an amazing podcast on this. If you haven’t listened to it, go to marketing secrets to take a look at his podcast and understand all the crazy cool things that he ended up doing to basically sell three mill over $3,000,000 in 90 minutes. That’s an episode I can’t trump at all. Basically, whatever Russell said on that is by far the best way I can go ahead and listen to that one for sure. What I want to talk to you guys about is a little bit different and that is one of the things with, uh, I was talking about as we were sitting there on the floor prior to his getting, uh, getting ready to go speak.
Speaker 2: 01:01 And that was early [inaudible] attendees paid the most. And what I mean by that is, let me kind of set the stage here. What happened was you’re sitting there in Mandalay bays boxing arena as an arena that holds roughly when the retiring is open, it holds just a, just over 10,000 seats. But with the stadium, the way it was set up with the backdrop and the stage, there was seats for about 9,000 people. And of those 9,000 people there was about 1500 that actually had seats on the floor. So you’ve seen this before in a ton of other large venues where you’ve got three different tiers of seating and then you’ve got your floor seats. Well, the entire place where the boxing center would would have been or where there was a basketball court or anything else. All those receipts with one and basically be in the stage and this huge, amazing setup as far as monitors and screens and everything else.
Speaker 2: 01:59 Well, the way it was positioned is they had the stage, they’re in front and then the first five rows, rows of tables with chairs on each of those tables and really set up extremely nice and those seats were $15,000 each. And then behind that was the section of seats and those chairs for the next about, oh, probably 800 people were $10,000. And then the last set of chairs on the very far end but still on the floor were $5,000. And then if you were to take a look at this from the floor and then started going up the price of the tickets, like any other venue basically got less and less expensive. The closer you got to the ceiling. The fascinating thing for Russell and eyes were sitting there on the floor getting ready. Uh, the very first day what happens is you’ve got grant who comes down from the ceiling on basically literally drops him down from the ceiling.
Speaker 2: 03:02 Smoke is going crazy, fireworks, lasers, every music. I mean it was just this rock concert type of event and he basically drops down from the ceiling, hits the stage and things just go. Everyone just goes nuts. Well, the first day there was you looked around and every single seat was packed. The Mu, the music prior to grant coming was the intensity and the tension. It was from a psychological standpoint. It was amazing the way it was set up to create an uncomfortable setting so that people were weren’t talking to people much all you were like just kind of listening as the videos and everything else was playing and the ce literally you could not get another body in there. It was that jam packed. The crazy thing was the very next day at the very same time when we walked in, because Russell was one of the very.
Speaker 2: 03:55 He was the second speaker. We walked in and all of a sudden the only people who were all the seats were filled with all the people on the bottom floor. Those people pay 10,000, 15,000 or $5,000. Those seats, every single one of those was filled and then as you started going up the from the floor up towards the ceiling, the seats at the top, those were all the empty ones and it was fascinating to me because I was sitting there going, you know what, that people are going to get the most out of this event are actually those who people who paid the most to be here and it’s an epiphany. I’ve had so many different times throughout my life and that is when you pay for things, you actually get more more out of it and it’s been really kind of a funny thing.
Speaker 2: 04:37 I’ve had this conversation with a lot of people now is soften. People want everything for free and the irony to me is those people who pay, who get things for free typically never do anything with that content. They never used the content. Those people who pay for it, those are the ones who actually spend the time, the effort, the energy to actually implement what they got. If you take a look at some of the things that you’ve received for free, you just don’t appreciate it and you don’t do much with it. So I was had this opportunity a few years ago of spending a lot of time with my boys at different different venues and events. I’m one of those things. I’m, I’m. For me, life is all about experiences. I’m not a huge person as far as gifts. I’m not a person. Like I don’t really care if it was even a lot of gifts, but what matters to me is the experience.
Speaker 2: 05:25 And so for me, I’m all about making sure my kids and my wife and I have experiences because you remember those types of things. Well Buddy of mine, ah, when we lived down in San Diego area, had season tickets to the Lakers game and so I took my oldest son Chandler to. We had some extra tickets and so we went to the game. Well the first time his seats were extremely. I mean, we were four rows up from the floor watching the Lakers game and she has like, oh my gosh, these are, this is how you should see a game. I’m like, these are little more expensive. Then they’ll ctc way up there and the next time we went we actually ended up having box seats and I’m like, oh my gosh, they actually bring food right to this is this is how you should see a game, and so it was these great experiences where I was teaching my son as far as these are the types of things, this is why you work for so much things so you can have these types of experiences and share them with other people.
Speaker 2: 06:15 Later on he had to go to a Lakers game with some of his buddies and they get young kids basically ended up getting the least expensive tickets they could find way up in the rafters and came home was like, Dad, I actually could see the game better and our TV at home. Then I could see it in. There it goes. It was a completely different experience. My only reason I’m telling you that is as you take a look at things in your life, there are certain things where I would encourage you guys to spend more. One of those places is you need to make sure that you are buying product, especially if you plan on selling a product. There is this my personal feeling. There’s a law in the universe that basically says you won’t be able to sell anything that you haven’t paid that same equivalent price.
Speaker 2: 06:59 For. A classic example of this was Tara, Justin Williams. They ended up coming to funnel hacking live. Our very first one we had in Las Vegas and while they were there, they basically told themselves, listen, we’re going to leave our wallets in our purse or lead them in a room because we don’t want Russell taken any of our money. So sure enough they left it there. They came down and before the break at lunch, they’d already gone back to the rooms, God their walls and they then invested $25,000 into Russell’s highest inner circle mastermind coach coaching meeting. And it was fascinating to me because I remember meeting them at a, at an inner circle later and hearing their stories and you know, the crazy thing was we never ever thought anyone would ever pay $25,000 for coaching. And I was just, as I said, I could never charge that kind of money until I actually had paid for it and invested that.
Speaker 2: 07:50 He says as soon as I invest it. And then Russell told me during one of his coaching calls that I should charge $25,000 for a real estate coaching program. I told Russell, I said, there’s no way in the world and no one’s going to pay for that. And he goes, well Justin, you just paid me 25 k for inner circle. Literally within about a week he ended up doing webinar and ended up signing up eight people at $25,000 just because he had paid for it himself. So right now if there’s a situation where you’re trying to sell a certain price point and you’re struggling, I can tell you probably what’s happening is you’ve never paid that price point for that goes back to the same thing. Uh, we ended up, gosh, now it’s been two years ago, a russell. I were down at a meeting with Dean Graziosi at the time when Dean and Joe were thinking about starting this hundred k group and literally without even finding out what the boat was going to be in the course or anything else, Russell, they said, well dean, if you’re going to be doing, I’ll be your first person to sign up.
Speaker 2: 08:51 And it’s like, really? Yeah, that sounds great. So that was the before genius network where we are then meeting with Joe and Joe Winds up pitching for the first time. The hundred k group two, the Hundred K Group Two is 25 k group who are sitting there at genius network office where there’s, you know, 60 people said, yeah. And by the way, Russell Brunson is already signed up. He’s already paid. The whole reason Russell ended up spending 100,000 dollars to get involved in in Joe and deans [inaudible] is because he knew the time would eventually come where he will then charge 100,000 dollars for a mastermind or inner circle, but he could never actually charge it if he hadn’t paid it for himself. The irony behind all of it is in the last two years, Russell’s to that one time and I’ve gone the other time, so I mean we’ve been in this [inaudible] group twice and so basically we spent over $50,000 to go to those events, but realize the key here is you’ve got to be willing to invest.
Speaker 2: 09:44 If you’re not willing to invest, you’re not going to get anything else out of it. It’s been really funny for me as I’ve been looking at seeing some of these facebook threads, how people come into funnel hacking live and I’m just. I’m laughing because they’re going and make sure you leave your w. What are you going to do to make sure you don’t buy anything there? And I’m like, you’re going to an event and you’re not going to buy. I just. I was like, really? Why would you do that? You’re, you’ve already spent. You’ve already invested in whatever the ticket price was, plus the travel plus everything else to go to the event and you’re already telling yourself you’re not gonna. Invest in further in your education. I can tell you there is no better return on your investment, on any investments you can make anywhere in the world, including bitcoin more so than an investment in your own self.
Speaker 2: 10:27 And so it’s been funny as I’m just sitting there watching it. You don’t have seen some people go, well, make sure you lock your wallet and your and your person or your purse up in your room or you know what? That’s not gonna. Be Good enough. You actually have to duct tape it together so you can’t even open it. Another person said, no, actually I. What I’d recommend is that you actually fedex your home to your mom and then have her fedex back the day before you fly out so you can have your Id. And I’m like, you guys, this just cracks me up where you are going to be. It’s just that mentality and sure some of it may have been ingested, but I know other people are so afraid to invest in themselves. I’m like, you guys do not understand the value that’s there. I remember it’s been such a fun thing for me to see a winner at grant cardone event because literally the very first thing he ended up telling people for stage after he came down out of the sky, out of the ceiling there and land on the stage, starts talking to everybody was, I hope all of you guys came here with the intent of investing in yourself and spending some money on some of the speakers products.
Speaker 2: 11:20 Literally within the first five or 10 minutes. That was his pitch. And realize the whole idea behind this is you’ve got to be willing to invest that kind of time and money into it. It’s also one of the things I was, uh, we spend a whole bunch of time and money as you’re going to see here at funnel hacking live investing in awards. I’ll have these two comma club plaques that we’ve now sent out over 256 of them. Uh, they, each cost is about [inaudible] 50 to 300 bucks for each and every single one that we send out. And for us, do we get anything out of it personally? No, but what happens is as you invest in those people who you’re willing to serve, it comes back. We have seen more people use those too, comical plaques in their own marketing, promotions in their facebook ads, in all these different types of things.
Speaker 2: 12:07 And we see it out there and all of a sudden people start asking about it, you’re going to see a new award rolled out a funnel hacking live, which is our eight figure award for those people done over 10,000,000. And I remember when I was creating this, I was talking to people in the office and they’re like, day. That is huge. You can’t go that big on my, you know, what? It’s $10,000,000. And so we’re sitting there. So it’s about one and a half times the size of our two comma club black. And then in addition to that, we thought, well what else could we really do? And so each of those plaques they cost about 500 bucks. But the real thing was I thought, you know, if a person has invested, has worked that hard in their business and they’ve now hit the $10,000,000 range.
Speaker 2: 12:45 So basically you get a gold plaque for hitting a million dollars or the two comma a platinum plaque is what they get when they hit 10,000,000. I thought what else would be really cool to add to that? Well, it happened to be right during the superbowl. I thought, you know what? These guys all fight like crazy and they invest their entire life for a ring. I thought, what if we ended up getting people championship rings? So Fortunately A. Fortunately Russell and the rest of the partners were all in on this. And so we’re spending literally over a hundred thousand dollars in gold and silver, I’m sorry, in white gold and diamonds and everything else for these crazy rings that right now, at this point I’ve, I’ve worded 15 rings and we now have two more people qualify as well to get those as well. But realize that the only reason I’m telling you that is as we invest back into the one thing is to invest for yourself.
Speaker 2: 13:38 Because that by investing in yourself, you’re going to find that you actually get more out of it. The other thing is, as you invest back into those people who are your customers and your clients, you’ll find that always comes back to you as well. So I’d encourage you to take a look at both. Both places. I. One of the dinners I had at TNC was with a dear friend of mine, Dan Martell. Great guys. Been in the SAS industry for years. Super, Super Smart Guy. Ended up building a company called clarity FM, which he sold to mark Cuban for huge, huge exit on the back end and made him a multi, multi, multimillionaire. But one of the things Dan was talking about was these crazy awards and things that we’ve been doing says that is the sign of a unicorn, Dave. I’m like, what’s? He goes, yeah, you’ve heard this whole idea as far as this Unicorn Sas company and how they are actually able to create and provide this kind of value says it’s these weird, crazy things that by doing it provides so much value in the industry that it changes the entire industry and we’re starting to see that already.
Speaker 2: 14:35 I’m starting to just have people who’ve received are too comical plaques now creating comical or those types of awards for their people as well. So just realize, first and foremost, you have to be willing to invest in yourself. There’s no greater joy out there. Second of all, those people basically spend the most get the most in. The last thing I’d tell you is make sure that you’re investing back into the people who serve, who you’re serving, who trusts you and everything else, and you’ll see that bless their lives as well as you are. So having an amazing night and we’ll talk to you soon.
Speaker 3: 15:05 One of the things it means a ton to me is the personal reviews that you guys leave on itunes. If you wouldn’t mind going out, rate the show, let me know how I’m doing. Just go to Itunes, click on the episode and rate it and leave a comment. I read all the comments. I appreciate all the stars already left for me. Again, I really appreciate it and it’s my way of finding out how I’m doing so if you don’t mind, I’d really appreciate it and again, thank you so much for all you guys do. Have a great day.