Dave Woodward wants to discuss with us his own entrepreneurial experiences and then relates them to the pain each of us experience as entrepreneurs. He gives 3 secrets to his success and that of others who have fought the solo-preneur battles and come out on top.
“I just want to let you know that there is nothing wrong with reaching out for help.”
“Find out what area do you need the most help with this year and focus on that one need and join a coaching program or mastermind for that.”
“Don’t wait until things get so bad that you literally have to have surgery in your business where you have to cut things off and go with something super drastic.”
Dave doesn’t like to divulge a lot about himself, but through talking with a personal coach of his he felt opening up about his past experiences would have potential with helping others know they can be successful as well.
Dave is a believer in capitalism. He’s fanatic about the fact that small businesses have the potential to rule the world.
Speaker 1: Welcome to Funnel Hacker Radio Podcast. Where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets and how you can get those same results. Here’s your host Dave Woodward.
Dave Woodward: Welcome back everybody. This is gonna be kinda a weird podcast from me. This is a topic that you’re gonna find a little more personally about me than I typically am not on to divulge a lot of my own personal stuff. This is gonna be a little different than some of the other podcasts, but hold on we’re gonna see if that can pull us together and make some sense of this, and have it actually help you in your marketing.
What I want to talk to you about is this whole concept about how bad does it have to get? What I mean by that is all of us have our own level, pain tolerances, or the kind of threshold as far as before we reach out for help. What I want to talk to you about is something that happened to me personally here over the last three months. I’d worked with Terri Williams as a coach for a long time, and one of the things she was telling me when we first started coaching is, “Dave, you got to get … You got to let people know more about you. People want to connect more personally with you,” and I’ve just haven’t been one to typically … I just don’t think I’m that great. I don’t think people really care much about it, so I haven’t spent that much time really talking about myself or things of that nature.
I told her I would try doing more of that, and so that’s kind of what this podcast is about, but I promise you also it will have meaning to you in your own personal life. Back in October of 2017, I started realizing that I was … My legs were kind of getting numb at times, and my back was hurting, and I was just … I’ll just let you know I just got too much going on, I don’t have time to deal with this. I was out at Launch Con, and I went from Launch Con to literally was on the road for almost seven weeks non-stop. What happened is my back kept getting worse, and worse, and worse, worse to the point where at our partner meeting we had an early December. I was running across the crosswalk or gimping across the crosswalk and basically got to the other side and literally my leg just collapsed. Like, “What in the heck is going on with this thing?”
I then started seeing chiropractors, and acupuncturists, and did cupping, and all sorts of massage and everything. I’ve got to find some way of dealing with my back, and it got so bad to the point where towards the end of right around Christmas time I literally was experiencing drop foot where my right foot, I couldn’t pull my right foot up. I’m like, “Okay, this has gotten me to the point where it’s bad enough. I really need to go and see a doctor on this kind of stuff.” I went to physical therapy for a couple of weeks, that didn’t work, and the physical therapist finally gave me a referral to the doc, and I went in and see this doctor. Right away he basically said … He didn’t even talk to me. He said, “What’s going on with this drop foot thing?” I’m like, “I don’t know. I pulled a muscle on my back probably, or I got a disc out. I don’t know. I’m here doc. I want to figure this thing out.”
He goes, “Well, let me tell you. If you don’t get this thing fixed, basically the next thing that happens is you’re going to lose function, and control of your bowels, and your bladder, and everything else.” I’m like, “What?” He goes, “Yeah, you shouldn’t have waited this long to get this thing fixed.” I’m like, “Well, listen doc. I really don’t want to go under the knife. I don’t want to have back surgery. What other options do I have?” He goes, “Right now Dave, you don’t have any.” He goes, “You need to go in for MRI tomorrow.” I went in for an MRI, calls that night he goes, “Listen, I need you to go in for another MRI the following day because we saw something in there we really we’re kind of concerned about.”
I’m like, “What is going on?” I went in for the second MRI, and then he met me right afterwards. He said, “Listen Dave, the reason I had you go in for a second MRI is the first one we thought there was a tumor in your spinal cord. There wasn’t, which we’re grateful for, but you need to have surgery.” He says, “Have you had anything to eat today?” I said, “Well, I’ve had something to drink and things.” He goes, “Well because you’ve already ate something and drank, you can’t get surgery today.” I’m like, “Doc, are you kidding me?” I said, “Listen, I’ve got a trip with my family planned up to McCaul, we’re going snowboarding, and snow mobiles, and everything else.” I said, “I’d like to do this, and then my son is getting married in January on the 13th.”
I said, “Can I push this off until after that?” He goes, “No. You don’t understand how serious this is.” He gave all these technical terms, and I’m like … The bottom line they said, “Dave, you don’t have a choice. You have to have surgery.” I like, “Doc, there’s got to be a way.” I start pushing things off, and he got to the point where he almost started just kind of yelling at me. He said, “Listen, you literally do not have a choice. You’ve push this hard so hard and so long, and because of that you’re in a situation where you’ve eliminated all your other options besides surgery.” I said, “So, what’s going on?”
He said, “Basically, over years of being super active, in your lumbar vertebrae L2 and L3 you basically have your spinal cord … Your vertebrae have created bone spurs, and are growing into your spinal cord, and decreasing the space for your spinal cord to move. That’s why you’ve got the sciatica, and your drop foot, and it’s really bad.” I’m like, “Okay.” He finally convinced me. We go up to McCaul, and while we’re at McCaul I literally just laid out flat. I could hardly do anything, I’m totally frustrated and angry about this thing going, “Gosh, this is ridiculous. Where up in the mountains with my family, I want to spend time with them creating experiences, and doing that kind of stuff, and it just wasn’t going to happen.”
What ended up happening was I ended up going … The family stayed up there, my wife took me down the fourth day of our vacation up there. I went down for surgery, and ended up having surgery in where they kind of basically cleaned up two of my vertebrae, and all my back … I really … I hate the idea as far as the whole back surgery thing, but again I didn’t have a choice.Fortunately right now, I’m walking around great. Tomorrow is going to be one week after the surgery, and it’s been amazing.
My reason mentioning this whole thing is to bring to the point as far as how bad does it have to get before you ask for help? For me, again, I just thought I figured it out all of my own and make it work, but I got to the point where literally there was no other way, but I had to have surgery. I think as an entrepreneur especially as a solopreneur I’ve done this myself where you’re all by yourself, and you’re just dealing with all the … You’re doing every single thing. You’re wearing all the hats, and you’re getting to the poin where you’re frustrated. It’s not working exactly how you think it is, and you don’t want to quit, and you feel like just keep pushing forward, something will change.
I just want to let you know that there is nothing wrong for reaching out for help, and I think fortunately inside of our Click Funnels Community, there’s a ton of ways of getting help. We have the Facebook page. If you’re not up on our Facebook page, please join our Facebook page and just understand that you can ask questions from other people who are already doing things, and get help that way. Another thing is the whole idea as far as a mastermind. I’m a huge, huge believer in a mastermind. If you haven’t read Napoleon Hill’s book Think and Grow Rich it’s an absolutely must for every entrepreneur. The whole idea as far as understanding the value of a mastermind.
You don’t have to spend $25,000 to join a high-end mastermind. You literally create your own mastermind. I remember when I first got started, I ended up creating a mastermind with myself, my brother, and a buddy of ours Travis Tolster. The three of us would mastermind every single week. We basically meet together for lunch, and each would take turns talking about what’s working in our business, what’s not working in our business, what types of things and ideas. Even though it’s just the three of us, I was amazed at the impact of just having someone else’s view into my world, and things that they were doing in their world, and how it helped me.
It gave me accountability, it gave me a sounding board. I basically was able to say, “Guys, this is what I doing. Do you think this would work?” Sometimes they had no idea, but just my verbalizing that to them made a ton of sense. It just seemed to help and work. I remember one of my very first projects within the internet marketing space back in 2008 and 2009 was legendary marketers, and I’ll tell you more about the details about that some other time, but I remember … I basically went around the countryside filming 10 of the most successful internet marketers at that time. It was kind of a cribs MTV style type of thing for these internet marketers.
I remember it was me with Rick Raditz who at the time had instant tell seminar, and was just kind of crushing it with [inaudible 00:08:40] and just done a ton of stuff. He had a whole bunch of success, and he had ended up talking about the whole value of a mastermind. He says, “You know Dave, I’ve actually created masterminds here in my local community with some of the super successful people who aren’t internet marketers. There are outside other businesses,” and he said, “Through me, I was really nervous at first that I didn’t have anything to provide for them, but the value I brought to the table was actually just bringing others in.
He said, “You know because of that, I was able to connect with a lot of these guys, and they became great friends, and in addition to that it helped elevate my own game.” I’d highly recommend that if you are not involved in a mastermind you need to get involved in one, you need to start one or join one. There’s benefits for doing both. If you don’t have any money, and you feel like “I don’t have anything to provide them.” Then start your own locally. Just find people, and bring them in, and it doesn’t need to be as structured or organized as much as it needs to be set on an accountability standpoint, and where you meet on a regular basis.
If you want to join a mastermind, there’s a ton of different masterminds out there. There’s coaching programs, and find out what area do you need the most help in this year, and focus in on that one need, and join a mastermind or a coaching program for that. Realize that there’s so many things out there as an entrepreneur these days that provides value to you. You should be listening to other types of podcasts. Marketing Secrets, Russell’s. I’d highly recommend if you’re not listening to that. There is a ton of other ones that you can find depending on the niche and the industry that you’re in, and realize that the whole idea here is don’t wait until it gets so bad that you literally have to have surgery in your business, where you have to cut things off, and go do something super drastic.
Realize that there’s a ton of things that you can do right now to have an impact in your business over 2018 that will help your business double, triple, quadruple, even 10x your business if you’ll just reach out for help. Don’t be afraid to reach out, don’t be afraid to go get help. It’s not a sign of weakness. I know as an entrepreneur, we all … Especially as a solopreneur where it’s just you first getting started you want to wear everything. It’s kind of that whole control freak thing. I’ve been there. I know how that is, and it was actually funny. I was talking with Melanie just yesterday. We’ve got James Friele here in our office who’s helping us systematize a whole bunch of things, and Melanie, Russell’s assistant basically … One of the things she … She’s a control freak, and that’s why she does such a great job at what she does.
She came into my office. She goes, “Hey, you’re going to be so proud of me. I’ve delegated two things today to other and let them run with it.” Sometimes you just have to do that. Again, as an entrepreneur one of the most important things is you got to make that first hire. Maybe that’s where you’re at in your business, and the first way of making sure that doesn’t get so bad that you have to have surgery is to go out and get that first hire. Find something that will free you up. If you’re doing $10 an hour type of stuff, pay someone else to do that. That is one of the very first things I realized in my own business that helped me do a ton, and I’m still trying to do more and more of that this year is to where I’m outsourcing as much as I possibly can allowing me to focus in on my unique set of skills that helps me in my opportunities here with Click Funnels to really grow and build, and help us double Click Funnels this year.
Realize every single one of us no matter where you’re at in your business, there’s certain things that you can do. Another great podcast I’d recommend is Alex Sharfen’s Momentum. Again, as far as the whole idea, as far as an entrepreneur there’s a ton of them out there. But realize go out, get help this year. Make it this year as your year where you’re going to make the massive changes so it doesn’t have to get so bad that you literally have to get surgery or file for bankruptcy or do something else like that just because you’re just such a control freak that you didn’t want to reach out and let others help you.
So many people are out there, and again you’ll find as you have more success in your own life, one of the things you want to do is contribute and to give back, and if that’s the point you’re at help others who are wanting to become like you. Realize as an entrepreneur, it’s the greatest thing in the world to be able to provide value to others in your product, in your service, and also as you hire other people. You’re providing opportunities to them. I’m a huge believer in capitalism, and the whole idea as far as small business is really what ends up ruling and controlling the world, and I wish you all the best this year. I can’t wait to see some of you guys at Funnel Hacking Live coming here real soon.
Have an amazing year, and take care.