5 Time Emmy award winning producer and direction, Nick has filmed over 60 documentaries. Learn how this master storyteller uses his experiences and stories to fund his movies.
“It’s obviously much more fun achieving what you want to achieve along with others.”
When you can connect with people, it becomes much easier to sell your ideas to them. Using your life experiences along with others life goals, developing relationships becomes easy.
Speaker 1: 00:00 How I just finished interviewing Nick Nanton, a five-time Emmy Award winning producer director, and he told me all the secrets about how he gets some of the greatest people stories and this really cool principle called story selling. You guys got to check this out. If you want more of these kinds of tips, make sure you click the subscribe button, ring the Bell, and get the notifications. You guys are going to love this content. Stay tuned and watch this crazy cool interview with Nick Nanton. Hey everybody. I’m so excited that you have the opportunity like the coolest guy I know when it comes to film and movies and books and in Viet Nam. Nick, welcome to the show.
Speaker 2: 00:33 Thanks for having today and I’m super excited to be honest. Show heard a lot about it and, uh, excited to talk with you for a few minutes.
Speaker 1: 00:40 Again, for those of you guys may not know. Nick, nick is a five-time Emmy Award winning director public. Uh, he also basically is a best selling author, a Wall Street Journal, best selling author of a book called sailing. I’ve stolen that title so many different times, but I want to give you props, nick, because it obviously came from you, so I think for what you’re doing on the show,
Speaker 2: 01:00 thank you. So hopefully we can give a, you know, hopefully I can share many of your other guests and I’m sure you share to the things that I think have helped me to accomplish where I have achieved so far. Hopefully I’ve got a lot left in me, but at least if I can shorten the road for some people, I’d be happy to do that.
Speaker 1: 01:15 I mean, Nick Award winning director and producer. I’m just shocked. I mean, how, how, how does that happen?
Speaker 2: 01:25 Yeah. Um, there’s a lot of answers for that. Um, I will tell you the funny answer, which is also true. Um, I, I knew I’d been working, I’ve been a songwriter for a long time and I knew that winning a grammy just wasn’t getting closer fast enough. So I googled how to win an emmy. I followed the instructions. That is the truth. A lot of things had to happen for that to work. Um, but first of all, I, I at least did my research and figuring out how viable is this, right? But the real truth is that, um, uh, that again, that is the truth, but to go deeper, you know, I decided I wanted to make a short a short film in about 2010 about a little boy with down syndrome who played tee ball in floyds knobs, Indiana. Uh, I met his dad and the airport between speaking gigs or wherever it was.
Speaker 2: 02:12 And it was a great story, but I knew, I knew it wasn’t going to go very far. Being published in the local paper, I was a great story. I thought it had the word viral was just starting to get really overused then it still is. I was like, maybe I can help this story is just cool. So I just thought I was going to make a short film about this story and I, I did. Um, what I still do now in a way. Um, I was actually at my mastermind. We held a mastermind for several years before the grammy awards and I would take some clients and I had a lot of big name people in there that you would know, a lot of people that are, you wouldn’t know, but all great business people, great marketers, just good people. And they were going through the grammy’s and we did a mastermind together and I said, hey, I’m just going to spend my time sharing the story with you and then I’ll tell you afterwards was what I wanted to do.
Speaker 2: 02:57 So I shared it with him. I read it, you know, everyone’s, everyone’s crying like babies. It’s a happy story, but one of those you just can’t help but tear up. Um, and uh, so I said, look, here’s the deal. I’m going to go. I want to go make a short film. I never done this before, but I’ve never, you know, you guys all, trust me, if you’ll give me a little bit of money, you can be a producer if you give me a little more money. Being an executive producer on this is not a money making venture because everyone I ever knows tried to make money in movies, loses all their money, so I don’t want to do that. So just do it if you feel like it’s something you want to just learn as I go and you think it’d be cool to be part of telling the story.
Speaker 2: 03:33 So interestingly that the biggest name people in that room were not the most generous, uh, the people who were just, you know, running great law firms or whatever else. We’re very generous. Um, not that there’s anything telling him that it was just interesting to me. And so I went a couple months later and I flew into floyds knobs, Indiana. Uh, and we filmed and we made a short doc and we actually did a whole campaign around it. I, I decided to talk to, um, you know, uh, was a bill Harrison and some of those guys the time saying, hey, everyone does his product launches. What if we did a product launch or maybe once a year? That wasn’t for us. It was just like for charity. And they’re like, that’d be awesome. So we set up this thing at the time called marketers for good. It’s evolved now. It’s called Aaron entrepreneurs international and we set up this whole thing and we got a bunch of people to blasting through the list and we raised not as much light bulb raise the money for kids with special needs and uh, you can still see that movie at Jacobs turned our calm.
Speaker 2: 04:25 So that was my first film. We’ve got to any nominations. I won an emmy for directing that film, so I figured I probably shouldn’t stop. Um, and then now I just direct you to my 16th film that you know about actually, um, with, with, to help with you and Russell and click funnels and your community. Um, and so, so I’ve been, I’ve sorta really interestingly, I would say this, um, there’s been so many things I’ve done in my life that, you know, now looking back, they were really hard, I think. I think that we all have to go through some knocks to figure out our, our real gifts in life where we should be, our dance solving calls. Unique ability and you got to have a lot of experiences to come to that, but I will just say for those of you out there searching for something, it, I almost, for the first time in my life, I almost feel guilty about filmmaking because it comes so naturally and it’s because we believe it’s not because of talent and the way you think of like I direct movies.
Speaker 2: 05:23 Right? And so my family is like, oh, so you like, you shoot the cameras, like, Nah. They’re like, oh, so you like edit? And I’m like, Nah, like uh, so you write the script. I’m like, no, they’re like, so it’s sort of like office space, you know. So what exactly would you say you do around your neck? So I really, I just kind of put the team together and I get the stories put together. Ultimately I’m responsible for making sure it comes out with sort of the feel and the look and the heart that I wanted to. Um, but just rest assured that you’re probably not going to get a whole lot better at things. You really suck at it unless you really want to, which is different, uh, so look for the things that your skill sets can be used in. And for me, what ended up happening was my ability to put together people in, in groups, we’ll call it and give them amazing experiences like going to the grammy’s or whatever else has, has converted now into the majority of the films that I make are a me basically taking our group of people on a journey with me and they help fund the movies and just as a, as transparency and it’s not, um, it’s not an investment.
Speaker 2: 06:26 I don’t like that model. Um, perhaps when I find a consistent model that makes money, I’ll be OK with that. But that was much more comfortable sharing an experience for people that I knew they would be happy to pay for and that they would get value out of it. And there was no question of why didn’t get what I wanted out of that. So I’ll shut up in a second. But this is also important. Um, my crew, my trademark, this, by the way, ask me about trademark. I trademark the best crew in the world. That’s literally, I have the trademark if you on the best crew in the world and you have to hire me for my crew is not always the best in the world at shooting movies. They’re also spectacularly good at playing the game of craps, so when we travel around the world, we’d go to casinos and we play craps and I don’t have the exact numbers, so don’t quote me, but if we’ve played 10 times, I walked out with double my money at least nine times, so these guys are good, but I was at acc taps table after shooting a movie recently and I’d spent.
Speaker 2: 07:18 I bought us all dinner. We had the whole crew is, you know, a few hundred bucks, four or five or whatever it was. Had a great time, had good dinners and drinks, hung out. Then we’d go to the craps table. I only ever spent 300 bucks. That’s where I’m not. That’s my limit. I realized that these things can become addictive and I’m not gonna let it happen. So I gambled 300 bucks, you know, as I get to 200, you sort of hope that you start going up early, right? So you don’t have to keep going in your pocket while I’m going through the last hundred bucks. I’m going, do I do this or do I not? Man, it would really suck if I lose this hundred bucks to. And it really made me stop and think this is the experience as I provide my clients. They have the dinner experience, experience of paying for an awesome time with value, great community, great conversation being a part of something awesome.
Speaker 2: 08:02 And I was not at all worried about spending $500 for dinner, but I was worried about another hundred dollars when it came to being an investment. So all that to just tell you is you can do things differently than everybody else does and the way you position things in the end, very, very likely will have much more to do with your customers and clients perception of whether it was successful or not going to be funding the next project. Then, uh, hey man, we only have 300 bucks at a time, so probably not because I’m not willing to risk enough to make it hurt or making enough money. Um, so anyway, it’s uh, but it’s been fun in my, my wife loves it because I always bring her my winnings and say here go shop. So I figured out that formula too, so she keeps encouraging me when I go on trips to go to the casino again. Right. But I’m terrible at gambling. I don’t know what I’m doing. My crew is like math savant and they just told me what to do and I just, it and it works out.
Speaker 1: 08:57 That’s what I want to dive right into. One of the things you were just absolutely amazing at is bringing people together. I mean you again till I know I’ve seen some of your films already, but I mean feet are amazing, amazing film, Dan Sullivan Story, amazing film and I mean these are guys who are not really that easy to get there to tell their stories, let alone get the people behind you. So how in the world have you mastered this? Art of connecting with people.
Speaker 2: 09:25 Yeah. So it’s funny, I never really thought about it as that and maybe that’s why it worked because I wasn’t, I wasn’t trying to connect with people for any other reason. Then, you know, I, I wanted to see what we might do together. I love the Dan Sullivan says your business is a collaboration with, with the economy they should with customers. It’s to collaborative experience, not a one man show. Like you have to provide something other people want. And so I’m always been. I always ask myself like, why we all know what we want when we get out of from very basic things to be, whether it’s healthy, certainly healthy fit, um, if we want to have a great relationship with a spouse or what have good friends, we want to just get up and have a good hot breakfast. Like what is it that you, that you want to achieve in life?
Speaker 2: 10:07 And then as like we all have these things were built this way, like how do I get what I want? But I very quickly realized that it’s actually much more fun achieving what you want to achieve along with others, number one, and number two, it’s way easier to get what you want if you give other people what they want. And that’s probably been written like a wet horse way too often and it. And it’s almost the same way that when people tell me I meet people at all these events, like well how can I support you? And it’s like a great question to ask, but it’s such, it’s such a crap question in so many ways because it’s so cheap. So in some ways some people are just like the thing I’m supposed to say. So I sort of hate this advice but I love it at the same time cause if you’re, if you really mean it works.
Speaker 2: 10:50 So if I saw recently, like I got the opportunity to tell Larry King’s life story is just am I want to do so Larry agree to let me do it. And I had to find out to find the money to do it. So I went to my clients and friends and said, hey look, if you will pay this much money, I will bring you to that law with me. You will sit in on my interview, Larry King. You had a photo of like, I get to meet Larry. You’ll get to be an executive producer and a producer on this TV special make norm Larry, and for the rest of your life, you’re going to have not only a great cocktail party conversation, but not here. You’re going to be the most interesting guy in the room because you have this story and you’re going to be able to have something to show for it.
Speaker 2: 11:27 You’d be like, yeah, I executive produced Larry King’s life story. Like, you’re never going to be separated from Larry King. Story like that will. You’ll go hand in hand with that. And so that’s how I funded Larry’s story side funded Peter Story. So in front of Brian Tracy story, that’s how I funded a Jack Canfield’s story inside front of Jay Abraham’s story there. I mean, there’s others are done different ways like me and David Berg and Joe Polish gave Dan Sullivan in his movie as a gift, right. But most of the films I’ve funded, we were doing a loan right now on wounded wounded warriors who have ptsd and there is an organization that takes rescue dogs and turns them, trains them to become service dogs and it costs $25,000 just to do this process and then they give them to the wounded warriors. They board them for three weeks in a group and teach them how to live life with a service dog and literally not, not only changes their life, it gives them a new life.
Speaker 2: 12:18 They call it a new lease on life, which is cute, but they literally stops them from committing suicide, like literally because they have a friend to go through life with. So I funded that with 11 friends who said, hey, yeah, I will. I’d love to go meet these wounded warriors. I love to be part of this movie. Cool. I’m funded movies in the ghettos of Poco. I’ve got to movies in the hill. Tribes have a. How Mexico, we’ve been to the Dominican Republic multiple times and so I honestly just, I in a selfish way, it’s me finding stories that I’m fascinated with and I know that I will learn from it and then who can I drag along with me and what do I need to do, what sort of value can I give them in order to get them to follow crazy next on adventures. That’s like a big piece of my model.
Speaker 1: 13:02 If people can understand the importance of experiences and bringing people along. I know right now it’s a. So for us your time, this actually airs live. It’ll be argued to released, but we actually have. We’ve hired you to basically go out and film operation underground railroad story and man, I get chills even just on the texts and the things I was getting back from you while you were in Haiti and Tim was here in our office in there talking about this and I’m like, no, there’s no one better than you to be able to capture that kind of a story. And for me, I totally feel like God’s hand has been involved in the filming and everything as far as how this has come together, but I think it’s just fascinating. But again, when Russell was talking about, Gosh, you know, who do we do and all this kind of stuff, and your name came up was like, yeah, of course there’s no one else besides nick. They’ll miss because of the way you’re able to convey story so well. And I want to talk to you a little bit about this whole story selling aspect actually his story selling and how do you use it in your, I mean your story selling experiences all day law. Why don’t people use storytelling
Speaker 2: 14:05 first? I want to start on, just acknowledge you guys for. And I’m honored to do the our story. It’s like a, it’s a once in a lifetime story and hopefully we can end trafficking or be a big piece of that by Tim Story. Talk about you want to talk about real heroes, dude, I mean this guy going into the ghettos of the world and saving children. And when I say the ghettos, like w where we’re in Haiti, so Haiti is a sketchy country and I don’t mean that against their people. It just very corrupt. There’s a lot of things working against it. It’s a very sad thing, but it is a. and we were in the sketchiest neighborhood in the weird part of Haiti in a country that’s already and, and, and I was scared out of my mind and I was there for two days and tim does this like on a basis, it’s like mind blown.
Speaker 2: 14:53 So anyway, I’m super honored to do it. But I think so where I think people get lost in story. Um, essentially when I don’t have articulate it this way, when I, when I do Larry King story or Peter Story or I’m, I’m probably going to get hired to do a really high profile story coming up here that is a very controversial figure. He’s not chapped and all this, uh, all the sexual stuff and all that. Now, thankfully, um, but he’s very controversial in a political realm. And what I, the reason I’m interested in doing is because I have a basic human belief of faith that at the end of the day we’re pretty much who we are because of, uh, because of where we are in life and the end of the things that have happened along the way to put us in a position where we are, whether we’re jaded about something super excited about something, whether we, whether the sound of a certain song makes me happier, makes me cry because my sixth grade girlfriend broke up with me.
Speaker 2: 15:50 Like it’s just, it’s like a result of these things we go through. And so the reason I’m interested in doing is because at the end of the day, we’re all humans and there’s way more in common than we have been undetermined. And even at the weirdest level of making this movie on, on human trafficking, which is one of the biggest travesties, one of those evil things in the world. I mean, I just, I went through in my mind, um, and this is gonna sound really twisted, but hope you can understand it. I went through my, what would it take to traffic? Somebody like why, why would someone even do that?
Speaker 1: 16:20 Honestly, I had the exact same thought when I was talking to tim. I mean we were related and I remember we were at the beach when there is, what does it take for a person to that state of mind where they can feel comfortable doing it?
Speaker 2: 16:34 Yeah. And, and I don’t know if they ever feel comfortable but they do it because in so many ways, just chemically, it just sorta seems. I mean societaly it sad or like wherever they are it, it’s, it’s not so taboo. You will do it and, and it’s a systemically you’re looking out for yourself and like their traffickers who traffic other children to feed their own children. Now that’s really messed up in strange, but at the end of the day I, I, I hope that through things like what tim is doing and some rehabilitation of, of not only the children, but on some day maybe we can get to rehabilitating the traffickers and people who end up in prison systems and stuff because judge, that’s a long road to hoe, but at the end of the day, we’re all humans and we have more in common than we have uncommon and I love the fact that when I interviewed Peter, we talked about space and all that, but we’ve got to human peter’s basic basic desire to change the world.
Speaker 2: 17:32 We go to space, we get to Larry King’s just. It’s really funny. It’s probably the most successful people I’ve ever met. All of them gave me one. This answer is somewhere we’re asking like, why do you do what you do? Why do you think you are where you are? And they all said in one way or the other. I’m insanely curious. I’m really, really, really curious and I. It comes out the weirdest time. I heard from Peter heard from Larry here, from like everybody really, I think that’s why we all do what we do on some level. Um, but I love telling these stories because I’m trying to get. I’m trying to show everybody why you can do this too. Why, why Peter is insanely crazy dude. Who launched the first private space ship. That’s insane. Why Richard Branson and Mark Cuban who they are, but you know what?
Speaker 2: 18:19 At the end of the day, the more I dig into this stuff, it’s really because they, they had a really big why obviously because they’re really curious because that just keeps coming up. So I’m going to pay attention to that. So we call a theme. So I’m gonna keep that attempts to that. And then then third, it’s like, um, so I have a really big why I’m really curious and I’m not and I’m trying to help people. I’m trying to do something that I think really helped the world and it never gets old because I know for me as a kid in a garage band trying to get a record deal, I wanted to, I wanted to know that that was possible. You know, I just did rudy’s, moved to write football player Rudy, where were, we just did a premiere in la where we’re in the middle of negotiating distribution on a major platform, but it, like rudy story is like the, every, every person is an underdog in some way, shape or form their life.
Speaker 2: 19:11 And everyone resonates that story. And I love the fact that even a rooney was a, a, a feature film that is with actors and everything. Like I don’t do those. I do. Documentaries are thus far. That’s what I’ve really enjoyed doing. I don’t know that I want to do features. I’m sort of questioning that. I don’t think so, but who knows? But I love rudy story because, um, because even if a feature film, even a fictional future from even a movie like, um, I mean, God, there’s so many, uh, the one I’m thinking taking a goodwill hunting, let’s say, or dead poets society or I mean these things can literally change your outlook at whatever you’re experiencing. They can literally shift what your next move is. And is every one of them going to be Yo, I’ve heard thinking grow rich and assimilate, credited for making people successful.
Speaker 2: 19:59 And will it be, is that the, are any of these movies or films the pivotal moment or I don’t know. But if I could spend my time that I have limited here on earth, um, thanks to Peter is getting longer. Hopefully, um, if I can spend my time inspiring people through the experiences that I’m getting to have and I get to have more of those experiences and share more of that stuff with people. Well, I mean, first of all, why not? But obviously in a way become convicted. That’s what I’m supposed to be doing. And so I just really try to get to the core of what in this person’s life is instructive and can be instructive for someone else who’s trying to achieve anything. And you know, Peter’s story, Peter Story is insane. Obviously. One of the best things about it, I use it all the time, my speeches, you know, I interviewed Richard Brandson about it because he ended up buying the technology from winning team.
Speaker 2: 20:48 Turned down the sponsorship like four times, ends up buying the technology team, right? Richard, why didn’t you just sponsor and he goes, well, he was a really bright guy, kinda spoke to me. But unfortunately, listen, this, we’re always doing too many things and strapped for cash. And I’m like, what? Wait what? So Richard Branson do intimidating strapped for cash. OK. I feel that way. And basically I’m always going to feel that way because Richard Branson feels like, OK, that’s validating. I’m good with that. And then second of all, he’s like, I’m Peter row. He launched a $10,000,000 prize and he did not have $2,000,000 in the way he literally got the money was with hole in one golf tournament insurance. They bet against the fact that they could not build a spaceship in this period of time that would actually go to space and they did have to pay out the insurance policy.
Speaker 2: 21:34 But those two things alone could change someone’s course of action that could go well. Damn. So repeater read the book about the spirit of St Louis and the first transatlantic flight and he, he thought about, wait, it was a prize that got that to happen. How could I use a price? Gets space, look it. It could be one of those things and it’s like sort of my audacious goal would be like, how can I make enough films that would have enough nuggets in them that would inspire and help a billion people on their path to doing cooler things like Sorta, sorta to the theory or to really get anyone behind it. But like, so I’ll work on my wording. Don’t, don’t get me wrong, but, but that’s sort of what I’m doing and so I’ve been blessed with guys like you guys and rustled like supporting me going to tell another story and there’s so much hope in that story and it was so great talking to Russel about the operation of ground railroad and trafficking story of wheat.
Speaker 2: 22:27 I want to tell the story of redemption and of hope. There’s a lot of darkness and this and you can get. I could, I could make 27 hours worth of fascinating raid footage and all, and that’d be a big part of the movie. Don’t get me wrong. We’ve got Tony Robins, we’ve got Glen Beck, we got and we got raised. So when we got, you know, we did a raid in Haiti, him arrested a transcript. It’s, it’s sort of like interesting cd edge of the world stuff, but at the end of the day, um, it’s a big problem that I want to, I want to project hope on. Can we stop every human being in the world being trafficked? I would love that. But I was still loved to find hope and even just the [inaudible] we just rescued and that’s him just rescued this thousand kid. There’s still millions out there, which is so sad. But how do we find some hope and, and how do we make sure guys like tim can keep going because people were finding hope and redemption and what he’s already doing.
Speaker 1: 23:21 I, again, I love what you’re doing, nick. You’re just a master at really getting those kinds of stories out without taking. Again, you and I were talking earlier. It’s one of those things where you’re like, yeah, I can make this a real terrible dishes type of victim mentality to be a movie that our kids can watch. Your daughter can wear. You know what that Oh, I get it. And I appreciate that skill and the talent that you have and being able to portray it in a way
Speaker 2: 23:46 that really conveys that while at the same time getting the message out that we need to help these people to ask on this movie for sure. Um, I, I don’t know, my daughter is sick so she will not be watching anytime soon. I can tell you that, but yeah, even my, even my boys are, you’re talking about a trafficking moving. Well, what’s that? And I have an almost 13 year old and some hard conversation to have and, and not only buying and selling people, but the sexual side of it was just very complicated and so, um, is, it remains yet to be seen how, how young of an audience I can make this foreign so make an effective, but that is really cool charge with all the most important. How do we make it redemptive and how do we make it so that it’s a tool as opposed to just, you know, a sensationalistic thing that’s like how terrible is this?
Speaker 2: 24:32 How cool are these raids, how cool these navy seals. And again, you can’t get past all that but what we find more in it. And uh, and I think, you know, it’s a tough line to walk, but we’re doing, we’re doing our best on I’m, I’m, I’m proud of what we’re doing with it and I think it’ll come out in a way that is, it’s certainly a different look at it for other people. I can’t wait to see it. And again, it will be fascinating for us. It’s been fun working with Tim on it as well. So tell me, people want to get ahold of you. How do they, how do they reach out to the. Yeah, I think probably the easiest way to sort of keep up with all things that I’m sort of working on. If you’re interested in that between our agency and others, you just go to Nick Nanton, [inaudible] you can opt in there somewhere to get a special report or download a book or something.
Speaker 2: 25:12 You will then of course, getting our, our funnel systems. Um, but you’ll sort of start seeing what we’re up to. Of course I’m on social media and everywhere else, but um, yeah, I mean would love, uh, you know, I’m always looking for great stories, great stories. Have to have funding, so thanks to guys like you and Russell that are willing to step up and fund some of these, but we also do a lot of cool things where we take people sort of around the world and work on different people’s different organizations, stores. I’m always looking for people who want to join in that, in that fight. So. Well. Nick, any parting words before we let you go? Man, I would just say, look, whatever, whatever you’re doing right now, I’m just just keep fighting the good fight, but keeping, looking for the things that are easier than they should be.
Speaker 2: 25:52 That’s, that’s, that’s God tone you something. And uh, you know, uh, while everyday does have its own struggles, look for those things that are unique ability because I truly believe, uh, based on what I’ve learned, what I’ve experienced and I love Dan Solvents, concept of unique ability. If you really focus on unique ability, your, your ability to do what you do and help a lot more people is, uh, is exponential. So I’m excited by that. That’s awesome. Thank you so much. Love having you on the show. And again, we’ll talk to you real soon. Thanks man. Thanks for having done. So what’d you guys think? I’m dying to know. If you don’t mind, leave me some comments down below. I’d love to know kind of what you thought. Also, let me know if there’s anybody out there you’d want me to interview, tell me. I’ll try to go get, um, make sure we get you to all their tips, their tricks or secrets. I want to make sure you guys have all the cool photo hacking secrets that we talk about all the time. Also, make sure you ring that bill subscribed, get the notifications. You don’t want to miss any of this stuff. Go ahead and subscribe. Do it right now. Go down below, subscribe.