Top Tips for Writing A High Converting Webinar Registration Page

Top Tips for Writing A High Converting Webinar Registration Page
Funnel Strategy November 15, 2017

The webinar registration page is the most important page in your funnel. If people don’t feel that ache of curiosity, they won’t opt in, they won’t watch, and they won’t buy. Rather than leaving your webinar registration page to the end, make it the first thing you do!

Your webinar registration does not have to be complicated, and in fact – it’s one of the simplest and FASTEST pages to make. My recommendation is that you make the registration page FIRST, before anything else. By doing so you will have all the pieces you need to create the first half of your webinar.

Here are the three CRUCIAL pieces of info you need:

  • Hook
  • Tagline
  • Three Secrets

These are the three critical pieces of any webinar. If you have FunnelScripts, you can get this figured out in an hour or so with the webinar wizard.

A few other things you can/should include:

  • Bio
  • Free gift teaser
  • Timers and dates and messenger widgets (for communication and reminders)
  • Scarcity + Urgency

If you’re using the Expert Secrets book, here are a few tips for your webinar registration page.

Writing the Hook

How I/We _____________ (use something like doubled, tripled, 10x-ed)_______________ Our ___________ (sales, customers, clients, leads, units sold, something your customer WANTS)_____________ with This/These _________ (insert a number)_________ Strategy/ies (tactics, systems,), and Why It Took/Without _________, __________, and ______________.

Use the above template to get some ideas….Here’s how it might look in a few industries…

  • How I 10xed my ability to concentrate with these three “high honors” study exercises, and why it took less time and focus than all the other popular study techniques out there…
  • How we tripled our real estate investments with this one little-known tactic and why so many agents are ignoring this profitable strategy.
  • How I lost 30 lbs on the “no rules diet” plan without having to buy weird food, count calories, or exercise at all.
  • How to create a wildly profitable Etsy craft business with these 3 millionaire crafter secrets…

The Tagline

The tagline may or may not be necessary depending on how good your hook is. Maybe you want to add some qualifying remarks, additional curiosity points, or ensure people that it can be done in a certain amount of time. Here are some taglines to the above hooks.

  • How I 10xed my ability to concentrate with these three “high honors” study exercises, and why it took less time and focus than all the other popular study techniques out there… (and I got the highest grade in the class too).
  • How we tripled our real estate investments with this one little-known tactic and why so many agents are ignoring this profitable strategy. The best part is you’ll be able to implement it right away and see results within the week.
  • How I lost 30 lbs on the “no rules diet” plan without having to buy weird food, count calories, or exercise at all. Learn the 3-step no rules diet system and lose at least 5 inches in the next 30 days.
  • How to create a wildly profitable Etsy craft business with these 3 millionaire crafter secrets…and why you don’t have to be the best in your industry to win the competition.

The Three Secrets

The three secrets are fully described in Expert Secrets and it’s important to be able to successfully crush their existing beliefs and replace them with new beliefs that make it impossible to do anything other than buy what you’re offering!

Each of the three secrets tackles one aspect of their broken belief system:

  1. Broken belief in the system or solution or vehicle
    1. It’s not real
    2. It doesn’t work
    3. It’s not new
    4. It’s not going to help
  2. Broken belief in their ability to work within the system or solution
    1. I am too lazy
    2. I am too slow
    3. I am not technical
    4. I have no time
    5. I have no skills
  3. Broken belief in outside factors influencing the system
    1. What if people don’t like it?
    2. What if my location is unpopular?
    3. What if my audience is broke?
    4. What if my friends don’t understand

Here are a few templates to get you started:

Why ________(something unusual or cool)___________ Allows You to ________(avoid something)_______ and Ensures You ____________(get what you want)_______.


How to Get ________(someone to do something)______, Even When ______(a condition isn’t perfect)______and You Don’t Have ______(something you think you need)________.


Why You Don’t Need _______(something you think you need)_________ to _______(do what you want)_______ When You _____(get started, launch, open)___________.


You’ll be ____(shocked, surprised, in awe)__________ when I show you  _____(quantity of things you’re going to show them)_____________.


Let’s take this hook and tagline and build secrets for it: 

  • How I lost 30 lbs on the “no rules diet” plan without having to buy weird food, count calories, or exercise at all. Learn the 3-step no rules diet system and lose at least 5 inches in the next 30 days.

Secret #1 Will Make Them Believe in the New Vehicle: How to Get Your Body Into Fat Burning Mode, Even When You’ve Just Had Pizza and You Don’t Have Time to Go to the Gym.

Secret #2 Will Make Them Believe THEY Can Do It: Why You Don’t Need Willpower To Lose Weight And Maintain It

Secret #3 Will Make Them Believe That the Environment Won’t Sabotage Them: You’ll Be Shocked When I Show You How Your Family Can Adapt To This Eating Style, Even if You Have Picky Kids


Styling the Webinar Registration Page in Clickfunnels

1 . Hook
2. Timer
3. Tagline
4. Email Opt-In
5. Free Gift Teaser
6. Date/Time
7. Live Event Wording
8. Three Secrets
9. Disclaimer (for Facebook Ads)
10. Footer with Privacy Policy and Terms of Use

You can also add a quick survey element the way Clickfunnels did. This micro-commitment helps opt-ins as well! See the survey underneath the picture of Russell and Todd. When you use the element, have each click just trigger the pop-up. It’s designed not really so much to gather info as it is to get people to take action on the page.

Scarcity and urgency can be added to the page as well, as seen in this registration page where they are warned the webinar fills up. This works best with live webinar funnels!

Finally, get creative with reminders. You can do that via email, via text, and even via Messenger! Don’t forget that half of the sale happens BEFORE they actually show up to the event.

For more webinar help, you can also check out the post, How to Stop Teaching on Your Webinar and Still Deliver Value

Written by Julie Stoian

Julie Stoian is a bold and brutally honest Digital Marketing Consultant and Funnelhacker, making her mark on the Internet through powerful and profitable funnels, copy, and marketing advice. She’s inspired and equipped thousands of up and coming business owners with the skills and strategies they need to create, build, and grow profitable online businesses.

Julie started her journey to entrepreneurship as a blogger and writer, garnering the attention of media outlets like The New York Times and Washington Post with her no-holds-barred approach to social media. After a rocky divorce and unexpected pregnancy in 2014, she transformed her passion and love for internet marketing into a sustainable business that will hit 7-figures by the end of 2018. She’s also “famous” for placing 4th in Russell’s Expert Secrets Affiliate Race, and was the first female marketer to win the Dream Car from Clickfunnels.

She’s been featured on media outlets like Anderson LIVE, BBC World Have Your Say, and Rachel Ray, as well as numerous business and marketing podcasts and blogs such as Content Academy, Boss Moms, GoDaddy Garage Blog, and Funnelhacker Radio.

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